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3 weeks ago | 
marketingweek.com | Josh Stephenson |Jasper Baumann |Jennifer K. Bender
Getting consumers excited about AI technology has been a struggle for many of the tech giants. Not an ideal one either when you have trillions of dollars tied up in the investment. But OpenAI found some consumer buzz from an unlikely source this week: Studio Ghibli. The renowned Japanese animation studio, loved around the world for its work and distinctive hand drawn style, has mostly resisted the CGI trend which has spread throughout the rest of the animated world.
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3 weeks ago | 
marketingweek.com | Jasper Baumann |Amrit Virdi |Jennifer K. Bender |Charlotte Rogers
Lego is on a mission to buck “the trend of the toy category” by moving into different passion spaces and partnerships to grow new audiences. Speaking at Advertising Week Europe yesterday (1 April), global head of strategy and analytics Claire Miller explained a few years ago Lego’s adult range of construction kits weren’t very well known.
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3 weeks ago | 
marketingweek.com | Amrit Virdi |Jennifer K. Bender |Charlotte Rogers
Following its initial ban in the US on 19 January, talks of a potential TikTok sale are still in the works. But with a decision to be made about the platform’s future by Saturday (5 April), what are the right steps brands and creators should be taking? If a US ban doesn’t materialise, ad revenue on TikTok is forecast to reach $32.4bn (£25bn) in 2025, according to WARC figures, a 24.5% year-on-year rise. This figure amounts to an 11% share of total social spend this year.
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3 weeks ago | 
marketingweek.com | Jasper Baumann |Jennifer K. Bender |Grace Gollasch |Charlotte Rogers
BT Group has appointed Cilesta Van Doorn to the newly created role of managing director of group brand. Assuming the position with immediate effect, Van Doorn will lead the development of the BT Group brand strategy, drawing on insights about customers and competitors. She will report directly to BT Group chief strategy and change officer Tom Meakin, with a dotted reporting line to consumer CEO Claire Gillies. Van Doorn has been in a contract brand strategy role at BT Group since October 2024.
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3 weeks ago | 
marketingweek.com | Jennifer K. Bender |Grace Gollasch |Charlotte Rogers
What do futurists believe and how do their views differ from the typical global citizen? It’s a simple question but one with no easy answer and so my team set out to explore this, partnering with the Global Futures Society, the largest global collective of futurists under the aegis of Dubai Future Foundation, in order to find out what makes futurists tick.
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1 month ago | 
ipsos.com | Jennifer K. Bender |Matt Carmichael
Our Ipsos Trends & Foresight experts set out to explore the views of futurists by partnering with the Global Futures Society, an organisation that brings together futurists, scenario planners and foresight analysts to create a global view and enable institutional collaboration across regions and sectors.
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1 month ago | 
marketingweek.com | Jasper Baumann |Jennifer K. Bender |Josh Stephenson
Declining sales and weakening brand health have contributed to a 9% slump in shares for Tesla, taking the electric car marque’s valuation to below $1trn (£791bn) for the first time since November. According to data from the European Automobile Manufacturers’ Association, Tesla sold 9,945 vehicles across the EU, European Free Trade Area and UK in January, down 45% from 18,161 from last year, causing the brand’s market share to drop from 1.8% to 1%.
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1 month ago | 
marketingweek.com | Amrit Virdi |Jennifer K. Bender |Molly Innes |Josh Stephenson
Burnout is a word that gets used a lot, especially as it becomes a more open topic of discussion in the professional world. But truly understanding and tackling it requires education and understanding. Marketing Week’s exclusive 2025 Career & Salary Survey of more than 3,500 marketers found 58.1% had felt overwhelmed over the past 12 months, with 50.8% reporting emotional exhaustion and 48.2% feeling a lack of enjoyment in work that used to engage them.
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1 month ago | 
marketingweek.com | Josh Stephenson |Jennifer K. Bender |Niamh Carroll |Molly Innes
Sound the AI chatbot klaxon! Batten down the hatches! Another big fish has appeared on the radar with the promise to rock the boat and change everything we know about our AI future, as well as the future’s future!Ahem. Sorry about that. It can be easy to slip into hyperbole when the newest AI product launches and in the few weeks this column has been away we’ve seen new features and launches from OpenAI, Google’s Gemini and even Elon Musk’s Grok model has been radically overhauled.
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1 month ago | 
marketingweek.com | Jennifer K. Bender |Niamh Carroll |Molly Innes
Politics is becoming increasingly divisive – and marketers need to prepare and adapt for an uncertain future. Doing nothing will only leave your brand in a difficult position. We’ve entered a new era marked by increasingly divisive rhetoric, government policies being reversed, and longstanding cultural norms being challenged — an era we called Splintered Societies in our most recent Ipsos Global Trends study.
