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4 weeks ago | 
marketingweek.com | Amrit Virdi |Grace Gollasch |Johnny Marion Corbett |Josh Stephenson
Leading a large team behind one of Britain’s biggest brands is no mean feat. Tesco group customer director, Becky Brock, wants to put the customer at the heart of the retailer’s wider business activities, drawing upon her background in data and innovation, alongside her love for the category. “I started off way back when on the Unilever grad scheme on food. Pot Noodle and Knorr stock cubes – the heady days.
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4 weeks ago | 
marketingweek.com | Niamh Carroll |Grace Gollasch |Johnny Marion Corbett |Josh Stephenson
Coca-Cola is bringing back its famous ‘Share a Coke’ campaign, hoping to introduce a new generation of consumers to the platform and offer digital experiences in addition to the personalised cans. Share a Coke was first launched in Australia in 2011, and arrived on British shores in 2013. The campaign, which Coca-Cola calls “legendary”, involved the brand swapping out its logo for personalised names in its signature typeface. The campaign was credited with boosting Coca-Cola’s sales.
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1 month ago | 
marketingweek.com | Grace Gollasch |Johnny Marion Corbett |Josh Stephenson
Many marketers feel they lack certain skills and knowledge, with Marketing Week’s exclusive 2025 Career & Salary Survey consistently highlighting concerns about widening knowledge gaps across marketing teams.
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1 month ago | 
marketingweek.com | Josh Stephenson |Johnny Marion Corbett |Jasper Baumann
It feels like the electric car category is on the brink of a major shakeup. The popularity and desirability of the most famous electric car brand in Tesla has plummeted in the wake of Elon Musk’s controversial actions and involvement in the Trump administration. Sky News reports Tesla sales across Europe have plunged by 40% in the last month, with fewer than 17,000 units being sold in February compared to over 28,000 the year prior.
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1 month ago | 
marketingweek.com | Johnny Marion Corbett |Grace Gollasch |Amrit Virdi |Josh Stephenson
A bit of time reflecting on people, brands and creativity can help marketers stuck in a rut. “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”The words of Ferris Bueller in 1986, when he decided that enough was enough, have kept coming back to me since Marketing Week published this year’s Career & Salary Survey.
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Jan 8, 2025 | 
marketingweek.com | Amrit Virdi |Johnny Marion Corbett |Matthew Valentine |Josh Stephenson
“We’re starting the year with a campaign that will define and drive a lot of our marketing strategy for the year,” says Antoine Le Nel, CMO and growth officer at Revolut. With an ambition to up its brand-focus in 2025, the fintech’s latest global campaign seeks to further its position as a “disruptor”, while highlighting the “premium feel” of its products.
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Jan 8, 2025 | 
marketingweek.com | Matthew Valentine |Johnny Marion Corbett |Josh Stephenson
Knowing what kind of marketing team you want to build is only the first part of the challenge, say marketers with experience of doing just that. Actually building the team can be an entirely different matter and every element – from strategy to day-to-day management – involves a host of decisions marketers will be dealing with in the months that follow. For example, it’s a natural temptation for a newly-minted CMO to rip up the structure of the existing team and start again.
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Jan 8, 2025 | 
marketingweek.com | Josh Stephenson |Johnny Marion Corbett |Andrew Geoghegan
Meta announced an overhaul of its content moderation policies yesterday (7 January) and with it caused quite the stir in the tech world. The social media giant said in a blog post that it would be ending its third-party fact checking programme and moving to a Community Notes model instead. Taking clear inspiration from Elon Musk’s X, where a similar policy is in place.
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Jan 8, 2025 | 
marketingweek.com | Amrit Virdi |Johnny Marion Corbett |Andrew Geoghegan |Charlotte Rogers
UK grocery sales hit a record £14.6bn in sales over the three weeks leading up to Christmas, fuelled by the highest level of promotions for three years, according to NielsenIQ (NIQ) Total Till data. Total till sales growth at UK supermarketsslowed to 3.2% in the four weeks ending 28 December 2024, down from 3.7% the previous month. However, after a slow start to the month, food sales led growth in the final three weeks leading up to Christmas.
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Jan 8, 2025 | 
marketingweek.com | Johnny Marion Corbett |Andrew Geoghegan |Charlotte Rogers
So, first full week ‘back’ in the new year, and we are awash with predictions, resolutions and other valuable efforts to set the scene for success in 2025. There’s great merit in spending time working out where you want to get to, and how you want to get there – and if part of your thinking for the year ahead is about building a more powerful brand, then chapeau to you, it’s a worthwhile investment.
