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Jan 8, 2025 | 
marketingweek.com | Josh Stephenson |Johnny Marion Corbett |Andrew Geoghegan
Meta announced an overhaul of its content moderation policies yesterday (7 January) and with it caused quite the stir in the tech world. The social media giant said in a blog post that it would be ending its third-party fact checking programme and moving to a Community Notes model instead. Taking clear inspiration from Elon Musk’s X, where a similar policy is in place.
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Jan 8, 2025 | 
marketingweek.com | Amrit Virdi |Johnny Marion Corbett |Andrew Geoghegan |Charlotte Rogers
UK grocery sales hit a record £14.6bn in sales over the three weeks leading up to Christmas, fuelled by the highest level of promotions for three years, according to NielsenIQ (NIQ) Total Till data. Total till sales growth at UK supermarketsslowed to 3.2% in the four weeks ending 28 December 2024, down from 3.7% the previous month. However, after a slow start to the month, food sales led growth in the final three weeks leading up to Christmas.
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Jan 8, 2025 | 
marketingweek.com | Johnny Marion Corbett |Andrew Geoghegan |Charlotte Rogers
So, first full week ‘back’ in the new year, and we are awash with predictions, resolutions and other valuable efforts to set the scene for success in 2025. There’s great merit in spending time working out where you want to get to, and how you want to get there – and if part of your thinking for the year ahead is about building a more powerful brand, then chapeau to you, it’s a worthwhile investment.
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Jan 7, 2025 | 
marketingweek.com | Niamh Carroll |Andrew Geoghegan |Grace Gollasch |Charlotte Rogers
Cadbury’s ‘There’s a Glass and a Half in Everyone’ campaign has become one of the UK’s most recognised long-running advertising platforms. Today (8 January) the chocolate giant has released the seventh instalment in the series, which has been running since 2018. The new iteration ‘Memory’ focuses on a moment of generosity between a father and daughter. The latter brings her dad, who is living with dementia, a Cadbury Whole Nut bar.
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Jan 7, 2025 | 
marketingweek.com | Andrew Geoghegan |Grace Gollasch |Charlotte Rogers |Ben Davis
Which marketing work first to comes to mind when you think about 2024? Apple and Jaguar probably have a greater share of mind over brands such as Lucky Saint, Octopus Energy, M&S, McDonald’s and Greggs, for example, although the latter have been doing great stuff in the UK. Apple’s share price does not appear to have suffered too much because of one false step on its iPad advertising, and Jaguar was already out of the consideration set of the many pundits deriding its rebrand last year.
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Nov 26, 2024 | 
marketingweek.com | Amrit Virdi |Hannah Rashbass |Andrew Geoghegan |Tom Fishburne
Currys has been a staple of the high street for decades, but its social media team is turning to TikTok to reach a new audience. Jumping on Gen Z and millennial trends on the social media platform, including one where the products in-store are described in humorous, popular phrases among young people, it has morphed its identity from a regular tech brand to a relatable and funny face on a Gen Z-dominated platform.
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Nov 26, 2024 | 
marketingweek.com | Hannah Rashbass |Andrew Geoghegan |Tom Fishburne |Charlotte Rogers
Creativity has quickly become king in the B2B world. According to research by LinkedIn this summer, over two-thirds of UK B2B marketers say bolder creative is helping them improve brand engagement and drive conversion. Meanwhile, data from Marketing Week’s exclusive 2024 Language of Effectiveness research, supported by Kantar, shows over half (57.9%) of the B2B marketers surveyed say their department’s focus on creative quality has increased over the past 12 months.
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Nov 25, 2024 | 
marketingweek.com | Tom Fishburne |Andrew Geoghegan |Charlotte Rogers
Marketoonist on AI-generated homogeneity Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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Nov 25, 2024 | 
marketingweek.com | Niamh Carroll |Andrew Geoghegan |Molly Innes |Charlotte Rogers
We arm you with all the numbers you need to tackle the week ahead. Inclusion can drive effectiveness, research suggestsAnalysis of the Effie UK winners and finalists suggests that inclusive advertising is also more likely to drive effectiveness. Creative Equals and Effie UK analysed 32 case studies from the 2023 Effie UK finalists and winners, and found over two-thirds (69%) of these aligned with brand purpose and values.
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Nov 25, 2024 | 
marketingweek.com | Andrew Geoghegan |Molly Innes |Charlotte Rogers |Josh Stephenson
I was fortunate recently to be involved in a broad discussion that included brands and agencies about who should own the effectiveness agenda, courtesy of the Institute of Practitioners in Advertising (IPA). It is perhaps more the case today that agencies, or rather a handful of certain agencies, are known for their dedication to understanding the positive impact of marketing campaigns on delivering brand goals.
