Jost Hoppermann

Dec 2, 2024 | forrester.com | Amy Bills |Jost Hoppermann |Simon Daniels |Judy Weader

Birth order is a fascinating field of observation. I love to guess whether someone is an eldest, middle, or youngest sibling based on their behavior as an adult. While I’m a firstborn who fits a lot of conventional birth-order wisdom, I’d select ‘choose-your-own-adventure’ youngest sibling energy to describe today’s B2B customer marketers.

May 28, 2024 | forrester.com | Diego Giudice |Jost Hoppermann |Stéphane Vanrechem |Lee Sustar

Thanks to TuringBots (AI and generative AI for software development), software development is on the cusp of a transformative change, one that promises to redefine the way development teams collaborate, create, and deploy applications. Picture this: a room full of product owners, subject matter experts, testers, and developers, all working in harmony with the aid of advanced technology including voice and audio integration, digital boards, and perhaps most intriguingly, holograms.

Mar 21, 2024 | forrester.com | Merve Kandemir |Jost Hoppermann |Ted Schadler |Paul Miller

As we outlined in previous research, Generative AI assistants known as TuringBots can serve as powerful tools to address some of the broader software development challenges. Specifically they help to automate a wide range of tasks throughout the software development life cycle (SDLC). As the technology matures – particularly in code generation and testing – technology executives are encouraged to empower their teams with TuringBots for enhanced efficiency and effectiveness.

Oct 12, 2023 | forrester.com | Aurelie L'Hostis |Jost Hoppermann |Sharyn Leaver |Peter Wannemacher

If your firm operates in the EU, chances are that you’re one of the nearly 50,000 companies in scope for the EU’s Corporate Sustainability Reporting Directive (CSRD) — the final piece in the EU’s sustainable finance regulation jigsaw.

Aug 14, 2023 | forrester.com | Karen Tran |Ian Bruce |Jost Hoppermann |Katie Fabiszak

The results are in from Forrester’s 2023 Brand and Communications survey. In our annual survey, we ask marketing and brand leaders about their anticipated budget changes in 12 program and headcount categories. And despite challenges with inflation and rising interest rates, the survey results project net increases across all the categories we track.