Judy Weader

Jun 4, 2024 | forrester.com | Dipanjan Chatterjee |Christina McAllister |Judy Weader

On June 10, Apple will cross its AI RubiconApple’s early reticence toward AI was entirely on brand. The company has always been famously obsessed with what its offerings did for its customers rather than how it did it. The first iPod, for example, was about putting “1,000 songs in your pocket” and not about the miracles of digitization and miniaturization. Hence, Apple was loathe to talk about the guts of the tech that powered its devices. But then the AI silence got deafening.

Jun 4, 2024 | forrester.com | Judy Weader |David Truog |Riccardo Pasto

Nearly 60% of CX decision-makers say that improving customer experience (CX) is the top priority for their organization’s executives, but that doesn’t mean they have to – or choose to – go it alone. In The Customer Experience Strategy Consulting Services Landscape, Q2 2024, Forrester identified 31 firms that are helping businesses diagnose customer problems, develop a plan to solve those issues, and build the infrastructure needed to execute a CX transformation.

May 6, 2024 | forrester.com | Emily Pfeiffer |Paul Miller |Judy Weader

The most recent Forrester Wave™: Commerce Solutions for B2C, Q2 2024 crystallized several shifts in the B2C market over the past two years. Replatforming is out, for the most part… Most B2C digital business leaders whom we’ve spoken with by and large want to extend the lives of their existing commerce solutions. Simply put, they are not planning to adopt a new commerce solution in the near future.

May 1, 2024 | forrester.com | Paul Miller |Judy Weader |Senem Guler Biyikli

The smart manufacturing world’s big event of the year, Hannover Messe, saw 130,000 visitors descend on the German city of Hannover last week. Numbers were reported as very similar to last year, and still much lower than before the pandemic: might this be the new normal for trade shows, as casual freebie-trawlers stay at home while more serious commercial prospects still value the opportunity to supplement their online research and webinar-watching with some intense face-to-face conversation?

Apr 30, 2024 | forrester.com | Dipanjan Chatterjee |Judy Weader |Betsy Summers

Last month, the United States Department of Justice announced an antitrust lawsuit against Apple, alleging the company “has locked its consumers into the iPhone while locking its competitors out of the market.” Among the other headline allegations is that Apple “makes it harder for Americans to switch smartphones, undermines innovation for apps, products, and services, and imposes extraordinary costs on developers, businesses, and consumers.” Yet the lawsuit, while focusing extensively on...