Katie Fabiszak
Principal Analyst at Forrester Research
Principal Analyst, Portfolio Marketing @forrester Love all things marketing. Mom to teenage boys (nothing scares me!). Shopaholic. *Views are my own
Articles
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1 week ago |
forrester.com | Katie Fabiszak
Four Signs Portfolio Marketers Are Evading Messaging ResponsibilitiesWhat in the world is going on with messaging? Over the past few months, I have had numerous conversations where it seems that the responsibility for creating messaging has been upended. Messaging development has sprawled across too many areas within B2B teams. Which has led to multiple, disparate – or even competing – versions of messages that get communicated to buyers and customers.
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Jan 7, 2025 |
forrester.com | Christina Schmitt |Conrad Mills |Katie Fabiszak
In the vast sea of digital routes to market, e-commerce stands as a beacon of modern B2B commerce, yet navigating this realm with outdated metrics is akin to venturing into battle blindfolded. The stark reality, highlighted by a Forrester study, reveals that 91% of B2B buyers face significant online purchasing barriers, with 68% deterred by errors that could be mitigated through more precise measurement strategies.
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Jan 3, 2025 |
forrester.com | Katie Fabiszak
It seems like everyone is talking about performance these days – in all aspects of life. High school kids are applying to college and their SAT/ACT test scores and overall GPAs are being compared to their peers. Award season is kicking off – with nominations for the best performances in TV, movies, and other entertainment areas. And of course, the ever-popular end-of-year business ritual where employees and managers evaluate the employee’s performance over the past year.
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Nov 29, 2024 |
forrester.com | Simon Daniels |Brett Kahnke |Katie Fabiszak |John Buten
When it comes to defining a data strategy, the starting point is planning (client access required), which encompasses governance, compliance and technology. This in turn involves the critical task of selecting the right data providers to empower go-to-market strategy. The success of this selection process is determined by the clarity of requirements, flexibility of providers’ selection tools, and the granularity of attributes available in source databases.
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Nov 25, 2024 |
forrester.com | Katie Fabiszak |John Buten |Srividya Sridharan
Imagine trying to cook a complicated dish for the first time without a recipe, guessing at the ingredients and their proportions. This trial-and-error process is much like a B2B organization attempting to craft go to market strategies in absence of sufficient data and insights.
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B2B personalization: it's complicated. Read Jessie Johnson's blog for five #B2Bpersonalization considerations and join us at @forrester's #ForrB2BSummit in Austin or digitally, June 5-7, to learn more. https://t.co/Nhgb7VFUR9
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The banking crisis is just one more ripple that will flow through tech investment but it will remain resilient even in a recession. Read the latest on this from @forrester. https://t.co/bn98kClaRe