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4 weeks ago | 
marketingweek.com | Michaela Jefferson
In the latest instalment of our State of Academia series, academics discuss the discrepancy between what universities teach and entry-level job descriptions demand. By Michaela Jefferson 12 May 2025 6:58 am For a discipline built on understanding people, marketing has yet to agree on how best to educate them. For some, a formal qualification – undergraduate or postgraduate – is a must, especially for those looking to climb the corporate ladder.
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Jan 22, 2025 | 
marketingweek.com | Charlotte Rogers |Molly Innes |Michaela Jefferson |Josh Stephenson
The global success of mega brands like Bluey and Dr Who is fuelled by the duality between cultural and commercial impact, says marketing boss Shelley Macintyre. From Bluey to Strictly to Dr Who, taking a local brand global requires an appreciation of the duality between cultural and commercial value, according to senior vice-president of global marketing at BBC Studios, Shelley Macintyre.
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Jan 21, 2025 | 
marketingweek.com | Niamh Carroll |Molly Innes |Michaela Jefferson |Josh Stephenson
Premier Foods has mitigated the impact of private label competitors by offering consumers what its CEO claims are “genuinely superior products” as a result of innovation and branding. Speaking to investors today (21 January), CEO Alex Whitehouse detailed a “very good quarter” for the three months ended 28 December 2024. Its group sales were up 3.1% versus the prior year to £360.1m, while sales on its brands increased 4.6% year-over-year.
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Jan 21, 2025 | 
marketingweek.com | Josh Stephenson |Niamh Carroll |Molly Innes |Michaela Jefferson
Thortful has given its visual brand identity a makeover as it celebrates a decade of trading with a new look to “evolve” the brand and create greater distinctiveness. The online greetings card company has carved a niche in a competitive category by partnering with over 6,000 creators who design the cards the company sells for a cut of the profits.
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Jan 21, 2025 | 
marketingweek.com | Molly Innes |Michaela Jefferson |Niamh Carroll |Tom Fishburne
The world’s 500 most valuable brands grew their brand value by 10% in the last year to $9.5trn, a figure that outpaced global economic growth which stood at 3%. Nvidia’s brand value has grown 98% in the last year, putting it in the top 10 of worldwide brands for the first time, according to Brand Finance’s Global 500 2025 research. The technology firm was founded in 1993 as a computer chip business and has since capitalised on the AI boom, with its chips often seen as market-leading.
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Jan 21, 2025 | 
marketingweek.com | Michaela Jefferson |Niamh Carroll |Tom Fishburne
In a feature published at the end of 2023, Marketing Week wrote that “it seems inevitable purpose will evolve over the next few years into something quite different from what it has been.”Well, last year certainly marked significant strides in that direction. ‘Post-purpose’ became the phrase du jour, with more than a few commentators firm in their belief that we have passed the peak of purpose-driven thinking.
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Sep 25, 2024 | 
marketingweek.com | Niamh Carroll |Hannah Rashbass |Michaela Jefferson |Johnny Marion Corbett
Co-op has grown its membership by a fifth in the first half of its 2024 financial year, as the retailer strives to reach 8 million members by 2030. Describing itself as “firmly” on track to hi this target, the Co-op’s active member base rose by 20% to 5.5 million in the first half of 2024. The success in increasing active members came as Co-op invested £55m into its exclusive member pricing in the half.
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Sep 25, 2024 | 
marketingweek.com | Josh Stephenson |Hannah Rashbass |Michaela Jefferson |Johnny Marion Corbett
You may not have realised it but every time you posted on LinkedIn last week – even the times when you really should have been doing something more productive – you were inadvertently helping to train its AI models. The business-focused social media platform quietly opted all of its users into agreeing to use their data (scraped from posts, articles and videos) to help train its generative AI tools.
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Sep 25, 2024 | 
marketingweek.com | Hannah Rashbass |Michaela Jefferson |Johnny Marion Corbett |Nick Milne
More than half of B2B marketers (62%) say their role has become more strategic over the last 12 months, according to new research by Marketing Week. The exclusive State of B2B Marketing survey – new for 2024 – finds most of the 600 B2B marketers surveyed feel they have more influence and claim marketing is in a stronger position within their company than last year.
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Sep 25, 2024 | 
marketingweek.com | Michaela Jefferson |Johnny Marion Corbett |Nick Milne |Matthew Valentine
Every brand is different, from its target market to its marketing budget. However, there are universal lessons all marketers can take from brands that are succeeding, and that’s particularly true when looking at Marketing Week’s 2024 Brand of the Year shortlist. We asked the top marketers at each of the shortlisted brands – Greggs, Lucky Saint, Marks & Spencer, McDonald’s and Octopus Energy – to reflect on their achievements and the lessons others can learn from them.
