Michaela Jefferson
Journalist and Writer at Freelance
News editor @marketingweeked, formerly @MediatelNews | 🐮🌱👽
Articles
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Jan 22, 2025 |
marketingweek.com | Charlotte Rogers |Molly Innes |Michaela Jefferson |Josh Stephenson
The global success of mega brands like Bluey and Dr Who is fuelled by the duality between cultural and commercial impact, says marketing boss Shelley Macintyre. From Bluey to Strictly to Dr Who, taking a local brand global requires an appreciation of the duality between cultural and commercial value, according to senior vice-president of global marketing at BBC Studios, Shelley Macintyre.
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Jan 21, 2025 |
marketingweek.com | Niamh Carroll |Molly Innes |Michaela Jefferson |Josh Stephenson
Premier Foods has mitigated the impact of private label competitors by offering consumers what its CEO claims are “genuinely superior products” as a result of innovation and branding. Speaking to investors today (21 January), CEO Alex Whitehouse detailed a “very good quarter” for the three months ended 28 December 2024. Its group sales were up 3.1% versus the prior year to £360.1m, while sales on its brands increased 4.6% year-over-year.
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Jan 21, 2025 |
marketingweek.com | Josh Stephenson |Niamh Carroll |Molly Innes |Michaela Jefferson
Thortful has given its visual brand identity a makeover as it celebrates a decade of trading with a new look to “evolve” the brand and create greater distinctiveness. The online greetings card company has carved a niche in a competitive category by partnering with over 6,000 creators who design the cards the company sells for a cut of the profits.
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Jan 21, 2025 |
marketingweek.com | Molly Innes |Michaela Jefferson |Niamh Carroll |Tom Fishburne
The world’s 500 most valuable brands grew their brand value by 10% in the last year to $9.5trn, a figure that outpaced global economic growth which stood at 3%. Nvidia’s brand value has grown 98% in the last year, putting it in the top 10 of worldwide brands for the first time, according to Brand Finance’s Global 500 2025 research. The technology firm was founded in 1993 as a computer chip business and has since capitalised on the AI boom, with its chips often seen as market-leading.
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Jan 21, 2025 |
marketingweek.com | Michaela Jefferson |Niamh Carroll |Tom Fishburne
In a feature published at the end of 2023, Marketing Week wrote that “it seems inevitable purpose will evolve over the next few years into something quite different from what it has been.”Well, last year certainly marked significant strides in that direction. ‘Post-purpose’ became the phrase du jour, with more than a few commentators firm in their belief that we have passed the peak of purpose-driven thinking.
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B2B brands shouldn't shy away from using humour in their marketing, as it is " arguably the most powerful emotion", say @System1Research's Orlando Wood, @BootsUK's Helen Jeremiah and @ebiquity_plc's Priya Patel. @MarketingWeekEd #FoM23 #CoE23
"If you can take excess share voice and convert it into effective share voice, then you're really winning... Media has to play a role in driving that" - @ebiquity_plc's Priya Patel chatting to @markritson on @MarketingWeekEd's Currency of Effectiveness webinar right now
Loved interviewing @dunnhumby co-founder @Edwina_Dunn at #Fom2022 today to get the inside story on the launch of Tesco Clubcard, one of the most successful innovations in marketing ever. Such an incredible business transformation story. @FestofMarketing @MarketingWeekEd