Alex Hamilton

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Articles

The Myth of the Singularity: Embracing a Future of Technological Parasitism and Multipolar AI Ecosystems

Sep 2, 2024 | medium.com | Alex Hamilton

Imagine a future where artificial intelligence doesn’t converge into a single, all-powerful entity, but instead evolves into a complex, interconnected web of specialized systems. A world where technological progress doesn’t simplify our challenges but adds layers of intricacy to our digital ecosystem. For decades, the idea of a Technological Singularity has captivated our collective imagination.
Why AI genius causes a training headache for agencies

Jun 19, 2024 | mediacatmagazine.co.uk | Nick Radley |Grace Gollasch |Toby Beresford |Alex Hamilton

As well as the wealth of opportunity that AI offers, I think there are areas we need to worry about and, no, l am not worried about AI replacing me. In fact, AI confirmed as much when I asked it that very question, ‘While AI can automate many tasks, strategic thinking and creative problem-solving remain essential skills. You should learn to use AI as a tool to enhance strategic decision-making rather than relying on it as a standalone solution…’ So there you go, nothing to worry about then.
Fix Fest returns with a focus on AI

May 10, 2024 | mediacatmagazine.co.uk | Natasha Randhawa |Alex Hamilton |Chris West |Andrea Buzzi

Fix Fest — ‘the most ambitious copywriting event of the year’ — is returning on 3 July at Crypt on the Green, Clerkenwell, in London. Hosted by founders of The Fix, Glenn Fisher and Nick O’Connor, this year’s festival is titled Fix Fest 2: AI or DIE. The event will explore what developments in AI means for the copywriting industry.
Q&A: Robert Andersen on bringing a German thinker to life with AI

May 8, 2024 | mediacatmagazine.co.uk | Natasha Randhawa |Duncan Bell |Alex Hamilton |Toby Beresford

In this interview MediaCat Magazine speak to Robert Andersen, MD and Managing Creative Director at Jung von Matt CREATORS, about their project to use AI to bring to life German philosopher Immanuel Kant, recreating him as a 23-year-old influencer. Immanuel Kant was a central figure in modern philosophy and a cornerstone of German Enlightenment. Born in 1724 in Königsberg, East Prussia, Kant is best known for his work in epistemology (the theory of knowledge), ethics, and aesthetics.
If AI took over making marketing decisions, would anyone notice?

Jan 29, 2024 | mediacatmagazine.co.uk | Jenni Romaniuk |Tiffany Horan |Andrew Rose |Alex Hamilton

Welcome! At the Ehrenberg-Bass Institute for (*gulp) many decades now, I have the privilege to see a wide variety of great research, some of which is under appreciated because it was ahead of its time, and/or it missed getting the publicity it deserved. My aim for this column is spotlight some cool past research and show how this knowledge can help us with today’s problems. Hype/angst about AI taking over jobs is rampant, and marketing is no exception.
By adding real value, we can break AI inertia

Jan 25, 2024 | mediacatmagazine.co.uk | Amy Ramage |Grace Gollasch |Alex Hamilton |Jeremy Yates

However, arguably, people’s frustration with it isn’t down to its lack of capability. It’s that it’s being continuously pushed our way. This is particularly true in the marketing world; everyone is climbing over everyone else to get AI into every sentence, every brand campaign, and every product. And it’s not because it’s the best for each respective activity. Often, it’s for fear of appearing out of touch. The same happened with the likes of NFTs and Metaverse.
An AI roadmap for 2024, and beyond

Jan 15, 2024 | mediacatmagazine.co.uk | Alex Hamilton |Victoria Gerstman |Duncan Bell |Aaron Goldman

2023 was a foundation year — laying out the trellis for the vines to grow on: 2024 is the grow year. Of course, there will be sceptics among you. People who say this is another gimmick for marketers to obsess over — pointing to examples like Meta’s metaverse, which has yet to materialise. If you fit into this category perhaps you’re a luddite, a controversialist, or maybe you just haven’t been paying that much attention. Let’s clear things up a bit.
What Has Your Bank Done For You Lately?

May 4, 2023 | globalbankingandfinance.com | Alex Hamilton

By Alex Hamilton, copywriter at independent creative agency, isobelIn a world where we have endless choice for everything from the pods we use in our morning coffee, to the subscription channel where you watch TV, many people remain surprisingly loyal to their banks. It could be because they’ve banked with the same institution their parents have always banked with. Or maybe it’s because the idea of moving their finances seems like a jugganaut of a task.