Rafael Lavor

Nov 6, 2024 | mediacatmagazine.co.uk | Grace Gollasch |Amy Ramage |Tony Mattson |Rafael Lavor

Today, VIOOH, the global digital-out-of-home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression.

Oct 30, 2024 | mediacatmagazine.co.uk | Alex Brownsell |Caroline Miller |Rafael Lavor

A study carried out in 2015 using Spotify data claimed that, on average, people stop listening to new music around the age of 33. From this point onwards tastes are fixed, and listeners have matured into ‘who they’re going to be’. This would certainly explain the flood of nostalgic retro music commercial radio stations in the UK in recent years. Like an outdated hairstyle or decades’ old items of clothing, we signal our vintage in many subtle and unconscious ways.

Mar 19, 2024 | mediacatmagazine.co.uk | Grace Gollasch |Kate Knowles |Tony Mattson |Rafael Lavor

Sea levels are rising faster than ever, the amount of CO2 in the atmosphere has risen by about 50% since the Industrial Revolution, and climate change is expected to cause approximately 250,000 additional deaths per year between 2030 and 2050. The stats are harrowing, but are they memorable enough to incite change?

Oct 12, 2023 | mediacatmagazine.co.uk | Amy Ramage |Richard Shotton |Tony Mattson |Rafael Lavor

Cedara, a carbon intelligence platform, is helping companies reduce corporate and supply chain emissions by launching its Reduction Marketplace. As part of the launch, Cedara teamed up with full-service digital marketing agency, Croud, and adaptive streaming technology platform, SeenThis, to empower Pret A Manger to reduce carbon emissions across its video of ad delivery. By leveraging SeenThis’ integration into Cedara, Pret was able to estimate avoided campaign emissions.

Sep 14, 2023 | mediacatmagazine.co.uk | Tiffany Horan |Arnt Eriksen |Emily Rich |Rafael Lavor

The Bees, by Laline PaullWithin the complex society of a beehive, Paull crafts a tale that mirrors human dynamics, but with an edge of stark urgency driven by survival instincts. Delving into themes of conformity, hierarchy, and rebellion, this narrative becomes a poignant reflection on the struggles every society faces. The Star Diaries, by Stanisław LemLem’s genius lies in his ability to intertwine the absurdities of human nature with intergalactic escapades.