Storyboard18
Storyboard18 is the main platform of the Network18 Group, dedicated to the advertising and marketing sectors while serving as a top source for news and insights. For more than twenty years, Storyboard18 has been a TV program on CNBC-TV18 that has supported and documented the journey of brands, the growth of Indian advertising, and a vibrant brand marketing landscape. We are now enhancing this legacy by transforming Storyboard18 into a go-to hub for contemporary marketers looking to create outstanding brands.
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Business and Consumer Services/Marketing and Advertising
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Articles
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2 days ago |
storyboard18.com | Imran Fazal
A recent Supreme Court ruling on May 22 has triggered concerns of a looming taxation storm over India’s booming digital entertainment economy. By affirming the validity of dual taxation—allowing both the Centre and State governments to levy service tax and entertainment tax on television broadcasting—the apex court has opened the floodgates for a fragmented and possibly burdensome fiscal regime that may soon envelop OTT platforms and online gaming services.
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2 days ago |
storyboard18.com | Imran Fazal
Galactus Funware Technology, the parent company of online gaming platform MPL (Mobile Premier League), has issued a legal notice to the Advertising Standards Council of India (ASCI). However, legal experts have cast serious doubt on the defamation case filed by MPL against ASCI, calling it a strategic move lacking legal substance.
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3 days ago |
storyboard18.com | Kashmeera Sambamurthy
How would life be waking up and living each moment in square-meter rooms? According to you, would there be enough ‘room’ to realise your daily activities? German DIY store chain Hornbach’s ‘How to Enchant with One Square Meter’ campaign answered this in a creative manner, with humorous twists. A man’s life is confined in one square meter rooms right from waking up, dining at a restaurant which shows people sitting above him enjoying their meal to taking time off for recreation.
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3 days ago |
storyboard18.com | Imran Fazal
In a significant setback to India’s Real Money Gaming (RMG) industry, the Madras High Court on Monday dismissed a series of writ petitions filed by top gaming operators, thereby upholding Tamil Nadu’s contentious online gaming regulations. The decision is expected to trigger a domino effect, as legal experts warn that other states may follow Tamil Nadu's lead, potentially fragmenting the regulatory landscape. A bench of Justices S.M. Subramaniam and K.
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4 days ago |
storyboard18.com | Imran Fazal
The Madras High Court on Monday dismissed a series of writ petitions filed by major Real Money Gaming (RMG) operators, thereby upholding the validity of Tamil Nadu's newly enforced online gaming regulations. A bench comprising Justices S.M. Subramaniam and K. Rajasekar ruled in favor of the Tamil Nadu government, rejecting the petitions filed by A23’s parent company Head Digital Works, Games24x7, and Junglee Games and others.
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