Storyboard18
Storyboard18 is the main platform of the Network18 Group, dedicated to the advertising and marketing sectors while serving as a top source for news and insights. For more than twenty years, Storyboard18 has been a TV program on CNBC-TV18 that has supported and documented the journey of brands, the growth of Indian advertising, and a vibrant brand marketing landscape. We are now enhancing this legacy by transforming Storyboard18 into a go-to hub for contemporary marketers looking to create outstanding brands.
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Global
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Business and Consumer Services/Marketing and Advertising
#58
Articles
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1 week ago |
storyboard18.com | Kashmeera Sambamurthy
Hypothesis, Only Much Louder’s (OML) AI-powered influencer marketing platform, is pausing its operations of SaaS platform, confirmed an industry source who requested anonymity. The clients of the AI powered platform have also been intimated of this recent move. While numerous platforms exist, OML aims to differentiate itself by adopting a unique approach, added the source behind 'temporarily' ceasing its operations .
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1 week ago |
storyboard18.com | Kashmeera Sambamurthy
Hypothesis, Only Much Louder’s (OML) AI-powered influencer marketing platform, is winding up its operations, confirmed an industry source who requested anonymity. The clients of the AI powered platform have also been intimated of this recent move. While numerous platforms exist, OML aims to differentiate itself by adopting a unique approach, added the source behind its closure. It has further been informed that the tech staff of the platform have begun looking out to explore newer opportunities.
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1 week ago |
storyboard18.com | Imran Fazal
What seemed like just another industry WhatsApp group has now become ground zero in a sensational corporate drama — one that has shaken the foundations of the media agency world and exposed deep fractures beneath a facade of unity. The crux: a confidential WhatsApp group, two Dentsu executives, and an undercover mission by the Competition Commission of India (CCI).
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1 week ago |
storyboard18.com | Kashmeera Sambamurthy
On Day 4 at the 72nd edition of the Cannes Lions International Festival of Creativity, India added five more awards to its kitty—bringing its cumulative count to 31. Results were announced across categories: Brand Experience & Activation, Creative Business Transformation, Creative Commerce, and Creative Effectiveness. In the Brand Experience & Activation category, Publicis Groupe’s Leo, Mumbai—that had bagged a Gold Lion on Day 2 for ‘Acko Tailor Test’ for the brand Acko—won a Bronze Lion.
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1 week ago |
storyboard18.com | Imran Fazal
Sanchayeeta Verma, Chief Executive Officer of Carat India has moved on from the agency. Sources close to the development have confirmed to Storyboard18. Carat India, the media agency from the house of dentsu in 2023 had announced the appointment of Sanchayeeta Verma as chief executive officer (CEO). Verma was appointed CEO of Carat India in 2023. Based out of Bengaluru, she was brought on board to steer the dentsu-owned media agency’s growth trajectory with a focus on strategic leadership.
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