Storyboard18

Storyboard18 is the main platform of the Network18 Group, dedicated to the advertising and marketing sectors while serving as a top source for news and insights. For more than twenty years, Storyboard18 has been a TV program on CNBC-TV18 that has supported and documented the journey of brands, the growth of Indian advertising, and a vibrant brand marketing landscape. We are now enhancing this legacy by transforming Storyboard18 into a go-to hub for contemporary marketers looking to create outstanding brands.

National, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#187366

India

#21325

Business and Consumer Services/Marketing and Advertising

#45

Traffic sources

Monthly visitors

Articles

“We’ll continue with the campaign, with modifications,” says HUL on Lakmé Ad dispute

1 week ago | storyboard18.com | Imran Fazal

On Thursday, a bench of the Delhi High Court heard a lawsuit filed by Honasa Consumer Limited against Hindustan Unilever Limited (HUL) regarding an allegedly disparaging sunscreen advertisement. Both parties agreed to settle the matter amicably. HUL agreed to modify the advertisement and remove it from both online platforms and out-of-home (OOH) placements.
Breaking: Honasa and HUL settle sunscreen Ad dispute, Lakmé to modify campaign

1 week ago | storyboard18.com | Imran Fazal

On Thursday, a bench of the Delhi High Court heard a lawsuit filed by Honasa Consumer Limited against Hindustan Unilever Limited (HUL) concerning an allegedly disparaging sunscreen advertisement. Both parties agreed to resolve the matter amicably. HUL consented to modify the ad and remove it from both online platforms and out-of-home (OOH) placements.
Global Ads Spotlight: In Lebanon, a dairy brand’s small jars help fill a void left by economic collapse

1 week ago | storyboard18.com | Kashmeera Sambamurthy

Personalised advertising and content, advertising and content measurement, audience research and services developmentStore and/or access information on a deviceYou can choose how your personal data is used.
GTPL crosses ₹3,500 cr in FY25 revenue, strengthens Cable TV & Broadband presence

1 week ago | storyboard18.com | Imran Fazal

GTPL Hathway Limited announced its audited financial results for the quarter and full fiscal year ending March 31, 2025, reporting steady growth across key business segments. The company’s total consolidated revenue for FY25 crossed ₹3,500 crore, reaching ₹3,507.2 crore—an 8% increase over the previous year. Revenue for the fourth quarter stood at ₹898.9 crore, marking a 10% year-over-year growth.
HT Media group appoints Rohit Kalra as CEO of its audio business

1 week ago | storyboard18.com | Imran Fazal

On Wednesday, Next MediaWorks Limited, which owns and operates Radio One and is a majority-owned subsidiary of HT Media Limited, announced the appointment of Rohit Kalra as Chief Executive Officer of its audio business. The Group's popular radio brands include Fever, Radio One, Radio Nasha, and Punjabi Fever. Industry veteran Ramesh Menon, CEO, and Amit Madaan, CFO, have resigned due to other responsibilities assigned to them within the group. Both served for HT Media's audio business.
Delhi HC flags HUL’s Lakmé Ad as disparaging in Mamaearth lawsuit

1 week ago | storyboard18.com | Imran Fazal

On Wednesday, a Delhi High Court bench heard the lawsuit filed by Honasa Consumer Limited against Hindustan Unilever Limited (HUL) over an allegedly disparaging sunscreen advertisement. After reviewing the submissions, Justice Amit Bansal found the ad to be disparaging and granted HUL one day to file its response.
RMG industry set to shell out Rs30 crore in four days for SC GST battle

1 week ago | storyboard18.com | Imran Fazal

In what’s shaping up to be one of the expensive courtroom battles in India’s corporate history, the country’s booming online gaming industry is bracing to spend a jaw-dropping ₹30 crore on just four days of legal hearings in the Supreme Court this May. Why the high drama (and even higher bills)? The answer lies in a tax battle that’s worth a staggering ₹2.5 lakh crore.
Democratization or Dilution?: The game of open agency pitches on LinkedIn

1 week ago | storyboard18.com | Kashmeera Sambamurthy

In an industry once defined by handshakes over cocktails and networking in hotel lobbies, the search for creative agency partners has taken a digital turn. Increasingly, brands are taking their pitch calls public - on LinkedIn.Earlier this year, Sneha Subramanyam, who leads brand, marketing and creative efforts at Mahima’s, a company focused on re-engineering menstrual solutions for Indian women, bypassed traditional channels.
We won’t risk the esports ecosystem on Real Money Gaming: Akshat Rathee, NODWIN Gaming

1 week ago | storyboard18.com | Imran Fazal

In a pivotal move, NODWIN Gaming recently expanded its esports operations to the United States. However, just a few months earlier in December, the company faced a major setback when the Maharashtra government abruptly withdrew support for hosting its flagship IP, NH7 Weekender, citing potential law and order concerns. The sudden cancellation led to significant financial losses, forcing NODWIN to swiftly recalibrate its plans and relocate the event.
Is the honeymoon over?: Why marketing vets & startups often break up early

1 week ago | storyboard18.com | Kashmeera Sambamurthy

When Anuja Mishra left a steady corporate career—marked by senior marketing roles at Nestlé, PepsiCo, and Godrej Consumer Products Limited—to join Honasa Consumer as Executive Vice President and Chief Marketing Officer in 2022, expectations were high. Less than two years later, she had resigned. Her departure is not an anomaly. In 2023, Hemant Bakshi, formerly the Executive Vice President at Unilever Marketplace, made headlines when he was named Chief Executive of Ola Consumer.