Storyboard18
Storyboard18 is the main platform of the Network18 Group, dedicated to the advertising and marketing sectors while serving as a top source for news and insights. For more than twenty years, Storyboard18 has been a TV program on CNBC-TV18 that has supported and documented the journey of brands, the growth of Indian advertising, and a vibrant brand marketing landscape. We are now enhancing this legacy by transforming Storyboard18 into a go-to hub for contemporary marketers looking to create outstanding brands.
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Articles
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3 days ago |
storyboard18.com | Imran Fazal
IPG Mediabrands India has initiated a broad restructuring of its leadership team, a move intended to provide continuity and stability as acquisition by global advertising conglomerate Omnicom Group looms large. Under the new arrangement, Shashi Sinha, a veteran of the Indian media industry, will step into the role of Executive Chairman.
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5 days ago |
storyboard18.com | Reeta Gupta
A brand new self-development book is here! The title is Win The Battle Of Your Mind- Scroll Less, Read More. Written by Reeta Ramamurthy Gupta, this a timely book, focusing on 'loss of skills due to lack of reading' and how we are to address the same. Being a scientific book, STP Pune, a Department of Science and Technology initiative, recently organised a book presentation to Gautam Adani. The book contains two original poems, praising the reading habit.
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6 days ago |
storyboard18.com | Kashmeera Sambamurthy
As artificial intelligence continues to reshape industries, from automating workflows to redefining creative boundaries, it has also found a place in an unexpected corner: animal welfare. Pet adoption campaigns have long relied on emotional appeals, often spread through viral social media posts or WhatsApp forwards, spotlighting abandoned animals in need of a home. While some of these messages gain traction, many fade into digital obscurity.
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1 week ago |
storyboard18.com | Kashmeera Sambamurthy
In 2021, Afghanistan entered a dark chapter as the Taliban seized control of the government, casting a heavy shadow over the lives of millions, particularly women. The fall of Kabul marked the beginning of an era where basic rights—freedom, privacy, education—became uncertain, and the threat to women's lives and livelihoods escalated dramatically. Images of desperate Afghans clinging to departing planes, trying to flee the country, became a haunting symbol of the regime’s oppressive grip.
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1 week ago |
storyboard18.com | Imran Fazal
On Wednesday, gaming companies appearing before a division bench of the Supreme Court comprising Justices JB Pardiwala and R. Mahadevan, contested that a game of skill cannot be classified as gambling when stakes are involved pointing out that historical legal interpretation shows that 'even a scintilla of skill' was once enough to avoid gambling classification. The bench, comprising Justices JB Pardiwala and R.
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