Campaign Brief New Zealand

1 week ago | campaignbrief.co.nz | Ricki Green

Comedy can be hard to nail in audio, let alone with AI. What was the process like to get the performances feeling natural and genuinely funny? Tess Waldron: Comedy relies on surprise, and for surprise you need authenticity. If the performances were too big, too flat or the voices sounded unnatural, the listener would smell a rat. The scripts were brilliant but full, so timing and rhythm were crucial.

1 week ago | campaignbrief.co.nz | Ricki Green

The visit gave students a rare behind-the-scenes glimpse into the creative advertising world and a candid look at the entrepreneurial journey that has shaped one of the region’s most respected agency leaders. In a post on LinkedIn, Ben Lilley, Creative Chairman, HERO shared: “I wish I’d had the opportunity to do a trip like that in my final year of uni.

1 week ago | campaignbrief.co.nz | Ricki Green

This year’s ranking was based on the number of times that an agency’s work appeared on Contagious IQ between April 2024 and March 2025. Each agency’s score was then further weighted to take into account the quality of the campaigns (ie, if they were named an Editor’s Pick), the consistency of the output (ie, the ratio of campaigns to the number of clients) and whether the campaigns were selected for further in-depth coverage.

1 week ago | campaignbrief.co.nz | Ricki Green

Says Steve Davies, General Manager of Electric Art: “It’s been a real privilege to partner with the Graeme Dingle Foundation to celebrate this incredible milestone. We wanted to honour the legacy which began with Sir Graeme Dingle and Jo-anne Wilkinson, Lady Dingle, to the hundreds of thousands of young people the Foundation has supported over 30 years.

1 week ago | campaignbrief.co.nz | Ricki Green

The rebuild is part of a project co-funded by the MHF and the Mental Health and Addiction Community Sector (MHACS) Innovation Fund. The project will be match-funded by both parties and aim to create a modern, inclusive, and user-centred online experience that better reflects the needs of all people in Aotearoa New Zealand. The partnership will see Stanley St support the MHF on the full scope of the rebuild, from digital and content strategy all the way through to SEO strategy, data and analytics.