Campaign Brief New Zealand

Campaign Brief is the leading magazine and blog dedicated to advertising professionals in New Zealand and Australia.

International, Trade/B2B

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#693535

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#4310

Business and Consumer Services/Marketing and Advertising

#17

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The Public Relations Institute of NZ announces 50 finalists for the 51st Annual PRINZ Awards

1 week ago | campaignbrief.co.nz | Ricki Green

| | The PRINZ Awards honour excellence, promote continuous improvement, and showcase the outstanding work achieved by public relations and communications management professionals in New Zealand. The awards are designed to highlight the importance of good communications across every aspect of society.
Pead promotes Alice Grigg to Account Manager

1 week ago | campaignbrief.co.nz | Ricki Green

Says Sarah Munnik, Partner at Pead: “Alice joined us as an Account Executive and it’s been an absolute pleasure to watch her grow into the formidable Account Manager she is today.”Working across the FMCG, lifestyle and entertainment categories with clients including Elizabeth Arden, Best Foods, Arnott’s, Aotearoa Music Awards and Sealy NZ, Grigg has shown unwavering commitment to delivering results for her clients and executing campaigns with professionalism.
Campaign Brief’s The Work 2025 open for entries: Free to enter - Deadline May 20th

1 week ago | campaignbrief.co.nz | Ricki Green

Now in its 22nd year, The Work features the very best advertising of the year from Asia, Australia and New Zealand. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. There are three things that differentiate The Work 2025 from traditional award shows:Firstly, entries are FREE.
Colenso BBDO and Ogilvy New Zealand make the cut at shortlist stage of 61st annual Clio Awards

1 week ago | campaignbrief.co.nz | Ricki Green

| | Colenso BBDO leads the Kiwi agency pack with nine finalists including seven for PEDIGREE ‘Adoptable. By PEDIGREE.’, one for Skinny ‘Phone It In’ and one for WHISKAS ‘Meowzer’, meanwhile Ogilvy New Zealand has been shortlisted twice for Breast Cancer Foundation NZ ‘Normal for Me’.
Special and Motion Sickness lead NZ’s charge at 2024 Effie Global Best of the Best Awards

1 week ago | campaignbrief.co.nz | Ricki Green

Organised by Effie Worldwide, the Global Best of the Best Awards are reserved exclusively for campaigns that have previously earned Gold or Grand Effie recognition in local markets. The result is a shortlist of the highest-performing marketing efforts from around the globe—campaigns that have combined creative bravery with commercial success. Special New Zealand has earned two finalist spots.
The Comms Council launches call for entries for the Effie Awards Aotearoa; filament Founder Murray Streets named Convenor of Judges

1 week ago | campaignbrief.co.nz | Ricki Green

| | “We welcome entries that help us prove the ongoing effectiveness of creative advertising, whether they are from big brands who have entered before, or small entrants for whom Effie is new.
Kiwi Mobile makes things better for New Zealanders in new brand campaign via True

3 weeks ago | campaignbrief.co.nz | Ricki Green

Drawing on the Kiwi Mobile/Electric Kiwi tradition of using real staff in ads, the brand campaign is a genuine family affair. Electric Kiwi and True staff, friends and family were extras in the videos, and the lead girl is played by Milly Cooper – daughter of CCO Andy Cooper. The brand spot tells the story of a little girl who is nervous about walking to school on her own for the first time… but the whole neighbourhood gets together to make the walk better.
Heading to Cannes: DDB’s Kara Gouws, Daylight’s Conal Wilson + Lassoo Media’s Lucy Anderson + Gabriella Smith Win Gold at Aotearoa Young Lions

3 weeks ago | campaignbrief.co.nz | Ricki Green

Kara Gouws, Creative Copywriter at DDB Aotearoa and Conal Wilson, Art Director at Daylight won Gold in the Film category, whilst Lucy Anderson, PR and Social Senior Account Manager and Gabriella Smith, Senior Account Manager at Lassoo Media won Gold in the Media category. The four winners will head to Cannes Lions on an all-expenses paid trip in June to compete against country winners from across the world.
Media Design School alumni shine at the 2025 Axis Awards and Young Lions Competition

3 weeks ago | campaignbrief.co.nz | Ricki Green

Willow Whitman and Zach Riddell (FCB Aotearoa) won the Student Axis Award for their project KinSultants after making it through three rounds of judging. “It’s always inspiring to see our students push creative boundaries, and Willow and Zach’s win is a testament to their talent and hard work,” says Kate Humphries, programme director at Media Design School’s AdSchool. Robert Laking and Herman Ulberg (DDB Aotearoa), won the highly competitive Axis Emerging Talent Award.
Reel Factory adds filmmaker Alex Sutherland to its director lineup

4 weeks ago | campaignbrief.co.nz | Ricki Green

| | Says Dan Watkins, Reel Factory Company Director: “Alex has a unique talent for blending engaging performance with well-timed humour, especially when working with kids.