Campaign Brief New Zealand

Campaign Brief is the leading magazine and blog dedicated to advertising professionals in New Zealand and Australia.

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MAD STARS entry deadline quickly approaching: Regular deadline is today May 30 with the final entry deadline on Monday, June 16

1 week ago | campaignbrief.co.nz | Ricki Green

MAD STARS is judged by more than 350 experts from over 70 countries, ensuring a truly global standard of fairness and quality. For the Professional division, one round of online preliminary judging is followed by three final judging (1 online and 2 offline) to determine Gold, Silver, Bronze, and Crystal winners, Grand Prix winners in each category, and Grand Prix of the Year winners. Meanwhile, the General Public division winners are selected based only on preliminary judging.
Deadline extended to Friday May 30 for entries to Campaign Brief’s The Work 2025: FREE to enter

1 week ago | campaignbrief.co.nz | Ricki Green

Now in its 22nd year, The Work features the very best advertising of the year from Asia, Australia and New Zealand. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. There are three things that differentiate The Work 2025 from traditional award shows:Firstly, entries are FREE.
Lisa Fedyszyn’s D&AD Diary: “Danke Penny Price Packs, for holding the balance of innovative use of media, design, and creative”

1 week ago | campaignbrief.co.nz | Ricki Green

A D&AD judge with a media background gave a blunt but fair commentary around one entry: “This is a brilliant media idea, but the creative really let it down.” And even though no one in the room had any personal connection to this piece of work, the creative judges couldn’t help but feel some sort of second-hand shame. Creative had let the team down.
Kiwi owned, female-founded Capsule turns five: announces new fund to support NZ writers

1 week ago | campaignbrief.co.nz | Ricki Green

Kelly Meharg (née Bertrand) and Alice Hampson (née O’Connell), owners and co-founders of Capsule, are excited to mark this huge milestone for the brand, one that has grown to almost 80,000 page views per month, more than 20,000 Instagram followers and an incredibly loyal newsletter community, which delivers a regular open rate of 50%.
Pead takes out Supreme Award at 2025 PRINZ Awards for ‘Restoring Mana: The World’s Largest Haka for Raukatauri Music Therapy Trust’

1 week ago | campaignbrief.co.nz | Ricki Green

| | The categories ranged from Best Use of Digital and Social Media to PR In-House Team of the Year to Marketing Communication. This year, five campaigns went head-to-head to take away the final award of the evening, the Supreme Award.
Beyond the Brief: How FEDERATION won over rock royalty to deliver Aotearoa’s newest superhero

1 week ago | campaignbrief.co.nz | Ricki Green

How does this campaign align with FEDERATION’s creative ethos? B&B: At FEDERATION, we pride ourselves on creating campaigns that turn heads and leave a lasting impression. Whether it’s a superhero like Dash or something as wild as a sushi airline for St Pierres, we push the boundaries of creativity. Dash is a character people will remember, the anthem will stick in people’s heads, and the overall campaign will cut through the noise. It has all the ingredients to become something that’s truly iconic.
Gerety Awards set to host exclusive VIP DIAMOND BBQ Party in Cannes on Tues, June 17 - RSVP now

2 weeks ago | campaignbrief.co.nz | Ricki Green

Held to honour the 2025 agency and production company of the year by country winners—as well as this year’s global shortlist—the invite-only event will bring together past and present judges, entrants, and close friends of the Gerety Awards for a night of good vibes and standout creativity. The Gerety VIP DIAMOND BBQ Party is strictly by invitation only. Past and present judges, entrants and friends of the Gerety Awards are invited to save the date and RSVP here to secure their spot.
UFO Rodeo expands footprint to Wellington with acquisition of production studio Wrestler

2 weeks ago | campaignbrief.co.nz | Ricki Green

| | The acquisition brings specialist production capability into the UFO Rodeo – which already includes advertising agency Augusto, social media and content company Corner Store, documentary and long-form studio Dark Doris, as well as live events and experiential company Ballyhoo.
“Please Ignore It”: Tourette’s Association of NZ launches anti-awareness awareness campaign for Tourette’s Awareness Month via Saatchis NZ

2 weeks ago | campaignbrief.co.nz | Ricki Green

| | “When someone has a tic, the last thing they want is more attention,” says Emma Henderson, TANZ General Manager. “Most people think of Tourette’s as the neurological disorder that makes people swear or shout profanities, which is a form of tic that only impacts 10% of people with Tourette’s.
The Sweetshop NZ welcomes Jimena Murray to the team as Executive Producer

2 weeks ago | campaignbrief.co.nz | Ricki Green

With a career spanning over 20 years, Murray has produced some of the sharpest, smartest, and most ambitious commercials and documentaries in New Zealand and around the world. Murray has built a solid reputation for clarity, backing creativity, and getting things done. Says Ben Dailey, Managing Director/Executive Producer of The Sweetshop NZ: “Jimena understands the nuances of what makes Sweetshop tick.