BITE(Creativebrief)

Mar 6, 2025 | creativebrief.com

The All In Census lets talent have their say in shaping the industry.

Feb 17, 2025 | creativebrief.com | Jordan Carroll

Brands must embrace more playful content strategies to stand out and hold attention. Global Innovation Director The Fifth Social media, once a space for discovery and genuine connection, has become a place of algorithmic mundanity. The infinite scroll… The repetitive content… The same tired trends appearing in slightly different guises. It’s no wonder audiences are disengaging.

Feb 6, 2025 | creativebrief.com | Graeme Baker

Graeme Baker on finding the fun in B2B, to better connect with business audiences. Creative Lead Syn Business = boring? The term business-to-business doesn’t exactly instil excitement within audiences. ‘Business’ generally refers to ‘work’, while some of us love our work, it’s not the most emotionally charged aspect of our lives. It doesn’t share the same part of our hearts as: relationships, culture or entertainment.

Feb 4, 2025 | creativebrief.com

The breast cancer awareness charity for young people has teamed up with the NHS North East London Cancer Alliance to launch a campaign targeting young people.

Jan 30, 2025 | creativebrief.com | Will Poskett

While advertising has promoted brand purpose for years we too often remain quiet when it really counts, writes Defiant’s Will Poskett. Strategist and Founder Defiant Last week, we all witnessed the world’s richest man give what was blatantly a fascist salute. While some dismissed it, it is hard to look past the fact that Elon has been flirting with the far right for a while now, openly supporting the likes of Tommy Robinson and the AfD.