BITE(Creativebrief)

Stay updated with the most recent insights from the trends and editorial team at @creativebrief.

National

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#686382

United Kingdom

#75485

Business and Consumer Services/Marketing and Advertising

#481

Traffic sources

Monthly visitors

Articles

Why employers can’t ignore the new sexual harassment laws

1 month ago | creativebrief.com

Naomi Greenwood explains the key changes in the Worker Protection Act 2023 and why brands must take action now.
Why talent and skills retention matters to the future of creative campaigns

1 month ago | creativebrief.com

The All In Census lets talent have their say in shaping the industry.
Playful marketing: standing out in a world of sameness

2 months ago | creativebrief.com | Jordan Carroll

Brands must embrace more playful content strategies to stand out and hold attention. Global Innovation Director The Fifth Social media, once a space for discovery and genuine connection, has become a place of algorithmic mundanity. The infinite scroll… The repetitive content… The same tired trends appearing in slightly different guises. It’s no wonder audiences are disengaging.
Business to everybody

2 months ago | creativebrief.com | Graeme Baker

Graeme Baker on finding the fun in B2B, to better connect with business audiences. Creative Lead Syn Business = boring? The term business-to-business doesn’t exactly instil excitement within audiences. ‘Business’ generally refers to ‘work’, while some of us love our work, it’s not the most emotionally charged aspect of our lives. It doesn’t share the same part of our hearts as: relationships, culture or entertainment.
Step up or step aside

2 months ago | creativebrief.com | Will Poskett

While advertising has promoted brand purpose for years we too often remain quiet when it really counts, writes Defiant’s Will Poskett. Strategist and Founder Defiant Last week, we all witnessed the world’s richest man give what was blatantly a fascist salute. While some dismissed it, it is hard to look past the fact that Elon has been flirting with the far right for a while now, openly supporting the likes of Tommy Robinson and the AfD.
Teach an old dog new(s) tricks

2 months ago | creativebrief.com | Lottë Jones

We keep hearing of the demise of news consumption amongst young people, but looking beyond traditional gatekeepers reveals an innovative digital ecosystem, embraced by diverse audiences. The ongoing challenge for traditional media orgs and brands alike, is how to respond to changing online habits.
Reel talk: why 2025 is the year to prioritise creativity

Jan 20, 2025 | creativebrief.com | Kathryn Jacob OBE

Kathryn Jacob OBE shares practical ways to foster more creative thinking from her book, A Year of Creativity. CEO Pearl and Dean In my book, A Year of Creativity: 52 smart ideas for boosting creativity, innovation and inspiration at work (co-written with Sue Unerman), we explore 52 weekly ideas to inspire creative thinking in the workplace.
Five steps to realise success in sustainability in 2025

Jan 15, 2025 | creativebrief.com | Tim Collier

Progress is being made to improve sustainable practices in advertising. However, until we reach a stage where it’s widely accepted that the best approach for business is also the sustainable one, reducing the industry’s carbon footprint at the rate required will be challenging. That’s why, as 2025 kicks off, this year has to be the one where the industry has a change of mindset regarding how it views sustainability.
Empowering CMOs to speak the language of the CFO

Jan 14, 2025 | creativebrief.com | Tom White

Business outcomes will always trump marketing metrics, writes Tom White, Chief Performance Officer EMEA at T&Pm. Chief Performance Officer EMEA T&Pm Whether you work in marketing, finance or HR, the last few weeks will no doubt have been focused on confirming budgets and finalising plans for 2025. And there’s no hiding that last year was defined by hardship and uncertainty, with only a quarter (24%) of CMOs stating they had enough finances to execute their plans.
From performance to performative: why we need to put the artistry back into digital

Jan 13, 2025 | creativebrief.com | Matt Holt

In a world where data, metrics and algorithms dominate, Matt Holt looks to create digital environments where creativity can be found in the unexpected. Chief Strategy Officer Digitas As we look ahead into 2025, there is a pressing question within the digital landscape: With advancements in AI, are we sacrificing artistry in our rush to embrace the science of performance marketing? It’s clear that technology has revolutionised our industry, but is the magic being lost?