Adobo Magazine

The media landscape is always shifting, making it challenging to stay updated on the latest happenings. For the past eight years, adobo has built a strong reputation as a leading source of information in the Philippine advertising sector. Its award-winning platforms cater to a wide range of audiences, including agency leaders, professionals, clients, suppliers, media personnel, and academic institutions. Following a remarkable achievement of winning the Philippine Quill Top Award for the third time in 2013, adobo magazine continues to be considered the essential guide for the industry in the Philippines and beyond. It provides exceptional access and expert reporting, keeping readers informed about the latest developments both locally and globally. Whether you seek detailed reports on current trade news, emerging trends, or in-depth profiles and interviews, adobo has everything you need. Welcome to adobo!

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#420053

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Articles

Cannes Lions jury insight: Valerie Madon talks film, culture, and client courage

2 days ago | adobomagazine.com | Angel Guerrero |Ángel Guerrero

"If It Doesn't Entertain, It Doesn't Win" CANNES, FRANCE - At the Cannes Lions International Festival of Creativity 2025, Valerie Madon - Chief Creative Officer, Asia Pacific at McCann Worldgroup - served as a jury member for the prestigious Film Lions category.
Grey Thailand moves Cannes with 'Sad Kama-Chan'and bags Gold Lions in creative commerce

3 days ago | adobomagazine.com | Angel Guerrero |Ángel Guerrero

CANNES, FRANCE - Grey - renowned globally as a collective of creative entrepreneurs driven by one mantra, Famously Effective - proved once again that emotional resonance fuels cultural impact. Their agency in Thailand made headlines at the 2025 Cannes Lions International Festival of Creativity with a campaign that made sadness surprisingly powerful.
Beyond the brief: Lola Young joins Havas at Cannes Lions to redefine creativity with neurodiversity

3 days ago | adobomagazine.com | Angel Guerrero |Ángel Guerrero

CANNES, FRANCE - At the Palais' Lumière Theatre, the 2025 Cannes Lions International Festival of Creativity turned its spotlight on a message long overdue: the future of creativity lies not in convention, but in the beautifully divergent ways minds are wired. The session, "Neurodivergent Minds: They Don't Need Advertising - Advertising Needs Them," presented by Havas, made one thing clear: neurodiversity isn't a challenge to manage - it's the next great creative advantage.
Serviceplan Korea's Julie Kang on the art of crafting a winning Cannes Lions entry

1 week ago | adobomagazine.com | Angel Guerrero |Ángel Guerrero

CANNES, FRANCE - What makes an idea go from good to unforgettable? What transforms a campaign into a Cannes Lion winner? These questions took center stage in a session titled "How to Craft an Entry" during the 2025 Cannes Lions International Festival of Creativity. Led by moderator Marian Brannelly, Global Director of Awards at LIONS, and speaker Julie Kang, CEO and Managing Partner of Serviceplan Korea, the session offered a masterclass in the art - and strategy - of award entry excellence.
Apple's vision of a world powered by human creativity

1 week ago | adobomagazine.com | Angel Guerrero |Ángel Guerrero

CANNES, FRANCE - Tor Myhren, Apple's Vice President of Marketing Communications, stepped onto the Lumière stage to open the Cannes Lions International Festival of Creativity with a powerful question: Can the human touch save creativity in the age of algorithms? His talk goes behind the work that drove Apple to becoming the 2025 recipient of the Cannes Lions Creative Marketer of the Year Award, and shows how sometimes it's as important to feel it as it is to get it.
Philippines shines at Cannes Lions 2025 with 10 shortlisted entries: GIGIL scores 3, Leo Burnett Manila recognized for 'McDonald's: Night Classroom'

1 week ago | adobomagazine.com | Rad Esguerra

CANNES, FRANCE - Filipino creativity shined once again as two more works from the Philippines have been shortlisted at the 2025 Cannes Lions International Festival of Creativity, bringing the total number of shortlisted works of the country to ten. 's Steal for Mandaue Foam Home Store has been shortlisted in the Film Lions category (Challenger Brands), while Miracle for ARC Refreshments Corporation was shortlisted under the Consumer Goods and Single-Market Campaign subcategories.
'Physical experiences are what make us human': 2025 D&AD Awards Press & Outdoor jury president Kalpesh Patankar defends the power of real-world media

3 weeks ago | adobomagazine.com | Angel Guerrero |Ángel Guerrero

LONDON, UK - VML India's Group Chief Creative Officer Kalpesh Patankar, known to most as Kal, is one of the industry's most respected creative leaders, having earned accolades across the world from Cannes Lions to Adweek's Global Agency Leaders list.
Craft, community, and controllers: Octopus&Whale CEO Joey David-Tiempo shares her D&AD jury insights

3 weeks ago | adobomagazine.com | Angel Guerrero |Ángel Guerrero

LONDON, UK - Octopus&Whale CEO Joey David-Tiempo is no stranger to the international stage, having previously earned recognition from some of the world's most prestigious award-giving bodies, including D&AD, Cannes Lions, One Show, Clio, and The Webby Awards. She also brings extensive experience as a juror, having served on panels for LIA Evolution, Creativity in the Metaverse, and Entertainment Lions for Gaming.
Bold, brave, and driven by genuine intent: HumanSense CCO Ruchi Sharma reflects on the Impact Jury room at 2025 D&AD Awards

3 weeks ago | adobomagazine.com | Angel Guerrero |Ángel Guerrero

LONDON, UK - This year's D&AD Impact Jury was guided by a resounding call to arms: reward creativity that doesn't just reflect the world we live in, but reshapes it for the better. Ruchi Sharma, Founder and Chief Creative Officer of HumanSense, was part of the 2025 D&AD AwardsImpact Jury with a vision steeped in empathy and transformation.
New names, same magic: Coca-Cola Philippines' 'Share a Coke' campaign makes a comeback

3 weeks ago | adobomagazine.com | Rad Esguerra

MANILA, PHILIPPINES - Remember the thrill of finding your name on a Coke bottle after scouting through shelves and stores in 2014? It felt like winning the lottery. Now, you can have that sense of excitement again as the "Share a Coke" campaign by Coca-Cola Philippines is back and it's here to spark smiles and create more stories that Filipinos would embrace again. A decade after the campaign first launched, the brand is bringing back that same essence of connection.