Digital TV Europe

Jun 6, 2024 | digitaltveurope.com | Daoud Jackson

Netflix is more than simply a service operating over the top of broadband to rival traditional linear TV: in many cases, it is a default entertainment option. Its confidence in embracing advertising is growing as the importance of distinguishing itself from linear TV decreases. Netflix’s growing confidence is manifested by the release of its first What We Watched dataset, showing 99% of its total viewing for the period between January and December 2023, a total of 183bn hours.

May 30, 2024 | digitaltveurope.com | Max Signorelli

Video subscription service churn has long been considered detrimental to the industry, with service owners lamenting lost revenue from the theoretically infinite chain of monthly payments. This revenue loss is obvious to the churned video service, but it does not necessarily mean that these consumers are not valuable to the industry as a whole. In fact, these consumers are among the most valuable media customers, taking many more services and using them much more frequently than non-churners.

May 23, 2024 | digitaltveurope.com | Samuel Nkwam

While Canal+ now owns more than 40% of the MultiChoice parent company, Comcast’s NBCUniversal and Sky have, since March 2023, held a 30% stake in MultiChoice’s Showmax online video service. Their aim is to bring some of the world’s best content and technology to streaming customers across MultiChoice’s 44 markets in subSaharan Africa as the region approaches an inflection in broadband connectivity and affordability.

May 16, 2024 | digitaltveurope.com | Juan Villegas

Latin America has great potential for hybrid ad-supported streaming services and other alternative models, including mobile-only SVOD tiers. In addition, early signs suggest hybrid services are likely to do well in the region. After the launch of Basic with Ads, market leader Netflix has consistently increased its subscriptions in Mexico and Brazil.

May 9, 2024 | digitaltveurope.com | Max Signorelli

As people age, many of their media and entertainment consumption habits go with them into the next stages of their lives. Observed examples of this include usage of social video services, gaming habits, and familiarity with digital assistants. At the same time, socioeconomic factors can draw consumers into different habits that better fit new lifestyles as they age.