WVLA-TV (Baton Rouge, LA)

WVLA-TV is a television station that operates on virtual channel 33 and UHF digital channel 34. It is based in Baton Rouge, Louisiana, and is affiliated with NBC. The station is owned by White Knight Broadcasting and is managed by Nexstar Media Group through joint sales and shared services agreements. This arrangement makes it a sibling station to WGMB-TV, a Fox affiliate on channel 44, as well as two Class A stations: WBRL-CD, which is affiliated with The CW on channel 21, and KZUP-CD, an independent station on channel 19. All four stations share facilities located on Perkins Road in Baton Rouge, while WVLA's transmitter can be found near Addis, Louisiana. Viewers can watch WVLA-TV on cable channel 3 on most systems, or on AT&T U-verse channels 33 and 1033. The station is also available through satellite services like DirecTV and Dish Network.

Local

English

Television

Outlet metrics

Domain Authority

Ranking

Global

#879340

United States

#241809

News and Media

#7460

Traffic sources

Monthly visitors

Articles

See music lineup for this year's Festival International de Louisiane

2 months ago | brproud.com | Scott Yoshonis

by: Scott Yoshonis Posted: Feb 17, 2025 / 10:36 AM CST Updated: Feb 17, 2025 / 10:36 AM CST LAFAYETTE, La. (KLFY) — The music lineup for 2025’s Festival International de Louisiane has been announced.
Central superintendent remembers 'beloved' teacher killed in Valentine's Day crash

2 months ago | brproud.com | Michael Scheidt

by: Michael Scheidt Posted: Feb 17, 2025 / 10:29 AM CST Updated: Feb 17, 2025 / 10:29 AM CST BATON ROUGE, La. (Louisiana First) — A Central teacher was identified as the person killed in a Valentine’s Day crash in Denham Springs. Central Community School System Superintendent Jason Fountain said Leigh Lobello was a “beloved teacher” who made a great impact on her students and community.
Louisiana school district responds to claim child was made to clean own waste

2 months ago | brproud.com | Michael Scheidt

BATON ROUGE, La. (Louisiana First News) — The Zachary Community School District (ZCSD) has issued a statement refuting claims made about an ongoing investigation into an incident at Rollins Elementary School, where a mother says her daughter was forced to clean up her own feces after being given milk despite having a dairy allergy.
225 Fest celebrates Baton Rouge culture: What to know before going

2 months ago | brproud.com | Keymonte Avery

BATON ROUGE, La. (Louisiana First) — 225 Fest is a two-day festival celebrating Baton Rouge culture. Last year’s event welcomed over 30,000 families in downtown Baton Rouge. From 1-6 p.m. Saturday, March 1, and Sunday, March 2, Baton Rouge residents can enjoy 225 Fest at the BREC Fairgrounds, 16072 Airline Highway. The events will feature live performances, food trucks, panel stages, cooking demonstrations and a health fair.
Baton Rouge police investigating after man found dead in car on interstate

2 months ago | brproud.com | Michael Scheidt

Trump administration prepares to meet with Russian … COVID, flu, RSV or strep? How to know which you have Top news for Louisiana and Baton Rouge today What can and can’t a president do by executive order? How did Elon Musk make his money? 14 states sue Musk and Trump, calling billionaire’s … Senate GOP moves first to advance Trump priorities … Investigation continues after fatal Wyoming tunnel …...
Girlfriend of man found dead on Huey P. Long Bridge arrested, deputies say

2 months ago | brproud.com | Trinity Velazquez

BATON ROUGE, La. (Louisiana First) — Coshelia Conley, 36, has been charged with accessory after the fact to second-degree murder and obstruction of justice in connection to the death of 41-year-old Gerard Nicholas Richard. His body was discovered on the Huey P. Long Bridge on Thursday, Feb. 13. According to arrest documents, Richard’s body was found “mangled up,” with his wrists bound by rope and tape. Investigators recovered a bloody blanket and a weighted kettlebell at the scene.
Police identify man shot, killed while sitting in car on Fairfields Avenue in Baton Rouge

2 months ago | brproud.com | Trinity Velazquez

Louisiana First News Video What do McDonald’s fries look like in Paris Top news for Louisiana and Baton Rouge today Breaking down 5 common driving myths Remembering those we lost in 2025 How does road rage impact your driving? NFL Conduct Policy: Sexual Assault Some Middle Tennessee residents considering backyard … Louisiana seeks extradition of New York doctor accused … Lawmakers hear possibilities of expanding nuclear … Louisiana state representative talks with Fred Childers … What is...
This Week in Louisiana Politics: lawsuits, nuclear energy, and the death penalty

2 months ago | brproud.com | Shannon Heckt

Louisiana First News Video How does road rage impact your driving?
Southern men’s and women’s basketball control their own destiny heading into the SWAC Tournament

2 months ago | brproud.com | Brendon Fairbairn

BATON ROUGE, La. (Louisiana First) — We could see the Southern University men’s and women’s basketball teams win the SWAC regular season title and secure the number one seed in the conference tournament. Both squads control their destiny with three weeks left in the regular season. The men have a bit more cushion, as they are three games ahead of second place, sitting at 11-1 in conference play after beating Prairie View A&M, 72-60.
One dead after house fire in Central, Sullivan Road remains closed

2 months ago | brproud.com | Trinity Velazquez

Louisiana First News Video Top news for Louisiana and Baton Rouge today Is your old money worth anything? Why do we vote on Tuesdays? What to do if you witness a crime | KLFY Ukraine offers Trump deal on minerals in exchange … 14-year-old boy dead after stabbing attack in southern … Pope Francis hospitalized to treat bronchitis and … The cost of raising a child...