-
Jan 7, 2025 | 
marketingweek.com | Andrew Geoghegan |Grace Gollasch |Charlotte Rogers |Ben Davis
Which marketing work first to comes to mind when you think about 2024? Apple and Jaguar probably have a greater share of mind over brands such as Lucky Saint, Octopus Energy, M&S, McDonald’s and Greggs, for example, although the latter have been doing great stuff in the UK. Apple’s share price does not appear to have suffered too much because of one false step on its iPad advertising, and Jaguar was already out of the consideration set of the many pundits deriding its rebrand last year.
-
Jan 7, 2025 | 
marketingweek.com | Charlotte Rogers |Grace Gollasch |Ben Davis
Workplace equality champion People Like Us is calling for urgent systemic reform to tackle the biased hiring practices impacting the earning potential of ethnic minority talent. Released today (8 January) to coincide with Ethnicity Pay Gap Day, the ‘#NameTheBias’ campaign aims to spark national conversation about inequalities in pay and job prospects, pushing for a timeline for the introduction of mandatory ethnicity pay gap reporting.
-
Jan 7, 2025 | 
marketingweek.com | Amrit Virdi |Grace Gollasch |Niamh Carroll |Ben Davis
Grocery sales surpassed £13bn in December for the first time ever, despite grocery price inflation being at its highest level since March 2024, according to the latest data from Kantar. Overall, take-home sales rose by 2.1% over the four weeks to 29 December compared to last year, as household spending hit a record average high of £460.
-
Jan 7, 2025 | 
marketingweek.com | Grace Gollasch |Niamh Carroll |Ben Davis |Tom Fishburne
Next is set to raise prices and explore “operational efficiencies” as it looks to offset the impact of rising wage costs. The fashion and home retailer plans to address the “unusually high” £67m expected rise in wages by implementing a 1% price increase on like-for-like goods – items that have not changed from one year to the next – alongside operational efficiencies in its warehouses and stores, and other cost-saving measures.
-
Jan 7, 2025 | 
marketingweek.com | Ben Davis |Niamh Carroll |Tom Fishburne
The funny thing about the start of a new year is how quickly the past one recedes from memory. When I try to think of ads from 2024, and I write this mere days into January when it should all still be relatively fresh, there isn’t that much I can actively recall, other than Jaguar’s relaunch and John Lewis’ Christmas campaign. Of course, that’s the nature of ads, they are very rarely cultural moments that happen to spring to mind as we go about our day.
-
Jan 7, 2025 | 
marketingweek.com | Niamh Carroll |Ben Davis |Tom Fishburne
Havana Club’s top marketer is on a mission to showcase the rum brand’s “endless possibilities”. Nathalie Parte became global marketing director of the Pernod Ricard-owned Cuban rum brand in April last year. While some consumers only associate Havana Club with white rum, Parte explains the company wants to showcase the diversity of its portfolio, as well as demonstrate its relevance to different drinking occasions.
-
Nov 22, 2024 | 
marketingweek.com | Niamh Carroll |Grace Gollasch |Molly Innes |Ben Davis
Over the decades, Coca-Cola has produced some of the most famous campaigns, but the business remains “humble” and works hard to “earn” consumers’ time and attention, says its European CMO Javier Meza. In recent years, Coca-Cola’s marketing function has been pivoting to more of an experience-led model of marketing, as traditional broadcast media becomes “less and less effective”. “We all have more power, as consumers, on which brands we allow to come into our way.
-
Nov 21, 2024 | 
marketingweek.com | Grace Gollasch |Molly Innes |Ben Davis |Russell Parsons
After two months of decline during a period of “nervousness”, consumer confidence increased by three points in November, according to GfK’s most recent Consumer Confidence Index. The overall measure of consumer confidence increased to –18, up from –21 in October and –20 in September, while all other measures covering personal financial expectations and the wider economy have also registered small increases.
-
Nov 21, 2024 | 
marketingweek.com | Ben Davis |Molly Innes |Hannah Rashbass |Russell Parsons
From John Lewis’s paean to its stores to Nike’s neglect of wholesale, 2024 has shown people are eager to physically experience products, and the best retail tech should let the store shine, not disintermediate shoppers from merch. It’s striking that John Lewis will be adding grottos, choir performances and wreath-making to its stores over the holidays.
-
Oct 22, 2024 | 
marketingweek.com | Molly Innes |Tom Fishburne |Ben Davis |Matthew Valentine
In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by Sarah Atkinson, CEO of the Social Mobility Foundation, to talk about the marketing industry’s problem with socio-economic diversity. Each year, the foundation releases the Employer Index, which ranks UK companies on the actions they are taking to open up opportunities to people from diverse socio-economic backgrounds.
