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2 months ago | 
marketingweek.com | Niamh Carroll |Jon Evans
We arm you with all the numbers you need to tackle the week ahead. One in 10 business decision-makers believe their marketing colleagues act unprofessionallyBusiness decision makers are almost three times as likely to perceive their marketing colleagues as behaving unprofessionally as they are to say the same about finance. Around one in 10 business decision-makers believe their marketing colleagues act unprofessionally.
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2 months ago | 
marketingweek.com | Niamh Carroll |Jon Evans |Grace Gollasch
Canned water is a category that has received a lot of attention in recent weeks. US-founded Liquid Death revealed it was exiting the UK market earlier this month. The announcement led to many analyses of what had gone wrong for the brand. Some echoed Marketing Week columnist Mark Ritson’s sentiment that Liquid Death was a brand that neglected product to its detriment.
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2 months ago | 
marketingweek.com | Amrit Virdi |Jon Evans |Grace Gollasch |Lucy Tesseras
The MoneySuperMarket Group (MONY Group) insists its “member-based propositions are central” to driving growth, as the business reports record revenue of £439.2m – up 2% from last year. In call with investors today (17 February), marketing tactics were highlighted as a key driver for member acquisition by CFO Niall McBride, who explained the business has been using its marketing spend to bring people into the SuperSaveClub.
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2 months ago | 
marketingweek.com | Jon Evans |Molly Innes |Grace Gollasch |Charlotte Rogers
The number of ‘I told you sos’ on LinkedIn following news Liquid Death is to withdraw from the UK was notable. Indeed, when I heard the news I assumed it had been hit by the almost inevitable failure of a new brand to achieve the rate of sale needed to maintain a listing in some of the UK’s largest grocers.
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Jan 3, 2025 | 
glasstire.com | Jon Evans
František Kupka’s The Yellow Scale has been a personal favorite ever since its arrival at the Museum in 1994. I know I’m not alone in succumbing to its appeal over the past three decades. As a librarian I’m a sucker for works that have a rich back story and The Yellow Scale does not disappoint on this front. Kupka grew up in Bohemia within a culture steeped in mysticism. As a result, he was well-primed to embrace art as a means to express and explore spirituality.
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May 20, 2024 | 
podcasts.apple.com | Jon Evans |Orlando Wood
In the first episode of Never Mind the Adverts, Jon and Orlando discuss if pre-testing is worth it following Mark Ritson's article, why Apple decided to crush every expression of creativity and Sir John Hegarty makes a cameo appearance to help answer a critical question. You also won't want to miss Jon's performance marketing tip of the week, or which advert Orlando liked most on the System1 database.
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Mar 18, 2024 | 
marketingweek.com | Josh Stephenson |Molly Innes |Jon Evans |Russell Parsons
Two-thirds of marketers (66.3%) have only been in their current role for a maximum of three years, according to Marketing Week’s exclusive Career and Salary Survey. The survey of over 3,000 marketers shows the majority of marketers are still relatively new to their current role, with just 15.9% in role for more than seven years.
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Mar 15, 2024 | 
marketingweek.com | Russell Parsons |Molly Innes |Jon Evans |Ian Burrell
Marketing in all but name“Kill the marketing department.” Not the words of Bill Hicks, the comedian who sadly died in the 90s and had a famous routine chastising what he saw as the moral bankruptcy of those who work in marketing. No, the words of Oatly’s chief creative officer John Schoolcraft. Talking to Marketing Week after a session at a conference hosted by Kantar last week, Schoolcraft said “he could never be a CMO”.
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Mar 15, 2024 | 
marketingweek.com | Molly Innes |Jon Evans |Alec Fenn |Ian Burrell
British Airways is on a mission to modernise. Last week the airline unveiled a £7bn transformation plan, money which will be spent over the next two years across all the touchpoints from technology and operating systems, to lounges and seats. When asked what proportion of the investment will be spent on elevating the consumer journey and marketing, chief customer officer Calum Laming tells Marketing Week he “would actually say £7bn is going on customer experience”.
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Mar 15, 2024 | 
marketingweek.com | Jon Evans |Alec Fenn |Ian Burrell |David Van Schaick
They say the only certainties in life are death and taxes, but not far behind that must be the fact most new brand launches fail. Having spent most of my career marketing beverages, and more specifically launching new brands, I can tell you that creating a successful new brand is not as easy as the PowerPoint deck might have made it look. When I worked at Britvic, I reviewed every soft drink launch over the course of a decade using data from Nielsen, to see exactly how many new brands succeeded.
