Fitt Insider

4 days ago | insider.fitt.co | Sam Sette |Anthony Vennare

Today’s issue is presented by A 10x better annual physical. 👋 Quick note: This week, we’re back with another long-form report. Tracking trends, we’re breaking down H1’s biggest moves across healthcare, wearables, fitness, activewear, longevity, nutrition, neurotech, social wellness, and more. You’ll find a preview below, and our full analysis here.

4 days ago | insider.fitt.co | Sam Sette |Joe Vennare

Hims & Hers and Novo Nordisk are breaking up. The news: The Danish drugmaker ended its partnership with the telehealth startup, accusing it of selling knockoff Wegovy, highlighting tensions between DTC platforms and Big Pharma. Big swing. In April, Novo partnered with Hims to distribute FDA-approved Wegovy, helping the platform meet GLP-1 demand. But less than two months later, Novo ended the preferred access agreement. Red flag.

4 days ago | insider.fitt.co | Sam Sette |Joe Vennare

AI fitness is in the eye of the beholder. Locked in. According to ABC Fitness, 61% of consumers have used AI to track workouts, and 49% rely on it for nutrition. Leading the way, nearly half of Gen Z and millennial users engage with AI-powered fitness and wellness apps daily. But while adoption rises, trust, accuracy, and impact are lagging. Doubtful.

4 days ago | insider.fitt.co | Sam Sette |Ryan Deer

Sleep debt is costly. What’s happening: A five-year global study of 1.3M Withings users found sleep loss greatly affects cardiometabolic disease outcomes. At a loss. Monitoring 550K US device users, the data showed the average American gets 32 minutes less than recommended nightly sleep, equating to 24 sleepless nights per year. People getting less shut-eye had higher cardiovascular risk and weight, with obese individuals sleeping ~21 minutes less.

6 days ago | insider.fitt.co | Sam Sette |Ryan Deer

obé Fitness wants to be part of the conversation. What’s happening: Dear Media, a network of 100+ female-focused podcasts, acquired the women’s digital fitness app. Lights, camera. Founded by CAA talent agents Mark Mullett and Ashley Mills, obé’s highly produced on-demand workout platform struck a chord with women, following them from at-home workouts to in-gym guidance.