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Articles

Ochy Partners with England Athletics to Bring AI-Powered Gait Analysis to Runners Across England

3 days ago | insider.fitt.co | Ali Pokorny

Rennes, FR / Jun 5, 2025 / Ochy Ochy – the AI-powered biomechanics platform transforming how runners understand and improve their technique – is proud to announce a strategic partnership with England Athletics, the national governing body for athletics and running clubs in England.
David Sherman-Presser, a Former YouTube Employee, Launches Structure Creation Consulting to Help Revenue Generation for Fitness and Wellness Companies

4 days ago | insider.fitt.co | Ali Pokorny

Structure Creation Consulting, a specialized advisory firm focused on revenue optimization for the fitness, sports, and wellness industries, officially launched under the leadership of founder David Sherman-Presser. Drawing from seven years of building monetization products at YouTube, David brings insider expertise and strategic insight to an industry known for passion but often lacking in systematic revenue generation.
GenoPalate Partners with The Vitamin Shoppe® to Bring Personalized, DNA-Driven Nutrition to More Consumers

4 days ago | insider.fitt.co | Ali Pokorny

Milwaukee, WI / Jun 4, 2025 / GenoPalate GenoPalate, a leader in nutrigenomics, is teaming up with The Vitamin Shoppe®, a leading health and wellness retailer, to launch an innovative personalized nutrition offering through The Vitamin Shoppe’s online marketplace.
The First Proprietary Orbital Massage Tool

5 days ago | insider.fitt.co | Ali Pokorny

Today, Rally launches the first orbital massage tool, reimagining muscle therapy by solving a major flaw in traditional recovery gear. Instead of pounding the body at rigid angles like percussive massage guns, Rally’s unique orbiting pad glides with your natural curves and musculature, offering a broader surface area and more versatile treatment for both gentle fascia stimulation and deep, targeted relief, all with lower impact.
Muse’s AI Platform Delivers Clinical-Grade Sleep and Brain Health Intelligence

5 days ago | insider.fitt.co | Ali Pokorny

With a foundation brain model trained on the world’s largest EEG dataset, Muse enables remote clinical-grade sleep intelligence and adaptive brain health monitoring.
Running Mate Launches the Running Mate Collective and First-ever Runner Safety Certification

6 days ago | insider.fitt.co | Ali Pokorny

Atlanta, GA / Jun 2, 2025 / running mate Running Mate, the pioneering runshare platform committed to ending violence, harassment, and assault against female runners, proudly launches the Running Mate Collective—a national movement uniting runners, allies, and organizations to create safer running communities across the country.
Rêve Health Is Excited to Offer GRAIL’s Galleri® Multi-Cancer Early Detection Test, Bridging Modern Science with Holistic Wellness

1 week ago | insider.fitt.co | Ali Pokorny

Rêve Health, the first integrative health platform to combine biomarker labs, Traditional Chinese Medicine, and purpose-driven living, announces a new offering from GRAIL, Inc., a healthcare company pioneering multi-cancer early detection (MCED), to expand access to cutting-edge cancer screening.
SIRO Opens Fitness & Recovery Hotel in Montenegro

1 week ago | insider.fitt.co | Sam Sette |Samantha Sette

SIRO Hotels is eyeing high-performance travel. What’s happening: Hospitality operator Kerzner International brought its fitness and recovery concept to Porto Montenegro, marking its European debut. Joining its Dubai flagship, SIRO Boka Place blends training, recovery, and Mediterranean-inspired nutrition. Destination fitness. While each room is optimized for holistic wellness, SIRO encourages guests to venture beyond.
High-Protein Bar David Lands $75M

1 week ago | insider.fitt.co | Sam Sette |Ryan Deer

David is putting protein first. What’s happening: The high-protein food brand from RXBAR co-founder Peter Rahal secured $75M in a Series A led by Greenoaks and acquired fat-alternative maker Epogee to fuel its next phase of growth. Sculpted. Backed by Andrew Huberman and Peter Attia, its flagship bar taps food science to deliver 28g of protein with just 150 calories and no sugar. Riding consumers’ protein obsession, it raised $10M last August.
David Closes $75 Millon Series A Funding Round

1 week ago | insider.fitt.co | Ali Pokorny

David, a brand that designs tools to increase muscle and decrease fat, today closed a $75 million Series A funding round, led by Greenoaks with the participation of Valor Equity Partners. In September 2024, David launched and debuted its flagship product: a protein bar with 28 grams of protein, zero sugar, and just 150 calories—offering the highest protein-to-calorie ratio on the market.