Which?

Which?

Which? serves as the consumer advocate in the UK. We operate as a non-profit organization dedicated to safeguarding consumer rights. Our mission is to create a positive impact, ensuring that life is easier, fairer, and safer for everyone.

National, Consumer
English
Magazine

Outlet metrics

Domain Authority
89
Ranking

Global

#12833

United Kingdom

#449

News and Media

#38

Traffic sources
Monthly visitors

Articles

  • 3 days ago | which.co.uk | Sam Richardson

    By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion. For a brief moment, it seemed that one of life’s toughest financial puzzles was about to be solved.

  • 5 days ago | which.co.uk | Ravi Ghelani

    Most life insurance policies pay out – but not all. In 2023, 96.7% of life insurance claims in the UK were approved, according to the Association of British Insurers. While most claims go through without issue, there are still a few simple mistakes that can lead to delays, or in some cases, a rejected payout. Once that happens, there may be little your family can do to change the outcome. Here are eight common mistakes to avoid to help ensure your policy pays out when it’s needed most.

  • 1 week ago | which.co.uk | Grace Witherden

    Thousands of parents and carers who took time out of work to look after children before 2010 could be missing out on state pension payments due to gaps in their National Insurance records – and only a small number have been paid so far. New figures show that just 12,379 people have received back payments due to missing credits linked to Home Responsibilities Protection (HRP). Here, Which? explains what’s gone wrong and how to check whether you’re affected.

  • 1 week ago | which.co.uk | Tali Ramsey

    Fraud losses totalled £1.17bn for the second year running in 2024, according to the latest UK Finance annual fraud report — with more than £450m lost to bank transfer scams. These scams, officially known as Authorised Push Payment (APP) fraud, occur when someone is deceived into making a payment under false pretences. While losses remain high, the number of APP cases fell by 20% last year, which UK Finance attributes to better fraud detection technology and growing consumer awareness. Here, Which?

  • 1 week ago | which.co.uk | Tom Morgan

    By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion. At Which?, our rigorous lab tests help us reveal dreaded Don't Buys that aren't worth your money. Whether they’re frustrating to use or fall short on quality – every one of these products missed the mark in our tests.