WROC-TV (Rochester, NY)

WROC-TV is a CBS-affiliated station that broadcasts on virtual channel 8 and is located in Rochester, New York, USA. It is owned by Nexstar Broadcasting Group and serves as the main station for the company's Upstate New York network. The station's studios can be found on Humboldt Street in Rochester, while its transmitter is positioned on Pinnacle Hill in Brighton, New York.

Local

English

Television

Outlet metrics

Domain Authority

Ranking

Global

#51252

United States

#10558

News and Media

#553

Traffic sources

Monthly visitors

Articles

Adam Sandler returning to Buffalo for show in September

1 day ago | rochesterfirst.com | Aidan Joly

BUFFALO, N.Y. (WIVB) — Comedian and actor Adam Sandler will return to Buffalo for a show later this year. The show at KeyBank Center as part of his ‘You’re My Best Friend Tour’ will be on Sun., Sept. 21. Sandler, the star of several award-winning movies, has sold out his past two tours in 2022 and 2023. He made a stop in Buffalo as part of his tour in 2023. He will star in Happy Gilmore 2 in July on Netflix. A presale begins on Thursday at noon and the general ticket sale begins at noon on Friday.
WHY ROC: Craft Cannery’s growth and innovation

2 days ago | rochesterfirst.com | Brennan Somers

ROCHESTER, N.Y. (WROC) — For this GRE WHY ROC segment, there are two themes: growth and innovation. Craft Cannery, a food manufacturer in Genesee County, recently completed an expansion project to double the plant’s capacity, and a new bottling line is about to launch next month. Owner and CEO, Pauly Guglielmo, stopped by Sunrise to highlight what they can do, including working through private labeling for customers.
Weather forecast for Rochester and the Finger Lakes

2 days ago | rochesterfirst.com | James Gilbert |James Gilbert

ROCHESTER, NY (WROC) – The warm air is finally out and while we are still warmer than average, we will not get to 90 degrees. There will be a few scattered rain showers to the south of the region across the Southern Tier, but it is very unlikely that any of those showers migrate northward. The overnight lows have been very warm this week and we finally get a break the next few days with lows falling into the 60s.
Thompson reunites with McDermott, ready for new journey with Bills

3 days ago | rochesterfirst.com | Rachel Libert

ROCHESTER, N.Y. (WROC) – After battling back to back season ending injuries, linebacker Shaq Thompson was released from the Panthers after 10 years with the team. But the veteran knew that wasn’t the end of his story. “One thing about me. I never end my career on an injury,” he said. Thompson landed in Buffalo this offseason, as the Bills signed him to a one-year deal. Ready for his 11th NFL season, the linebacker feels he brings a lot to his new team.
SummerWrite camps for kids in Rochester

3 days ago | rochesterfirst.com | Brennan Somers

ROCHESTER, N.Y. (WROC) — There’s a great lineup of summer camps for local students through Writers & Books in Rochester. ‘SummerWrite’ is a chance for your kids to experience joy and creativity, no matter if they are truly a bookworm or just looking for something new and a summer adventure. Camps run for five weeks beginning next month, and each has a different theme. They have two different models.
Grassroots group ready to help voters in District 22 access relocated polling site amid heat

4 days ago | rochesterfirst.com | Isabel Garcia

ROCHESTER, N.Y. (WROC) — As the expected heat wave settles across the eastern U.S., folks in New York are preparing for the primary election Tuesday, which also means finding ways to keep voters cool. After one historic polling site in Monroe County had to close down due to construction, a new location down the street will be operational for primary election day.
Weather Forecast: Near record heat in Rochester as temperatures soar

4 days ago | rochesterfirst.com | James Gilbert

Rochester, NY (WROC) – Our stretch of heat started Sunday, reaching a record high for a morning low temperature in Rochester, cooling to only 77 degrees overnight. It was the warmest night ever recorded in June. It was also our first 90 degree day of the year for Rochester (we average our first on June 19). The heat continues for a few more days. Today, a high in the mid-90s is expected with heat indices ranging 95-105 degrees.
Weather Forecast for Rochester and the Finger Lakes

4 days ago | rochesterfirst.com | James Gilbert |James Gilbert

Rochester, NY (WROC) – Our stretch of heat started Sunday, reaching a record high for a morning low temperature in Rochester, cooling to only 77 degrees overnight. It was also our first 90 degree day of the year for Rochester (we average our first on June 19). The heat continues for a few more days. Today, a high in the mid-90s is expected with heat indices ranging 95-105 degrees. A heat advisory is in place until 6 PM Tuesday evening, so be sure to take proper precautions against the heat.
New Survey Reveals Oklahoma Pet Owners Prioritize Quality Time and Adventures with Their Pet--but Majority Are Skipping Crucial Preventive Care

6 days ago | rochesterfirst.com

VANCOUVER, Wash., June 20, 2025 /PRNewswire/ -- In celebration of its 70th anniversary, Banfield Pet Hospital, the nation's leading provider of high-quality preventive care, surveyed 5,000 pet owners across the U.S. to uncover state-by-state pet owner superlatives. According to these new findings, pet owners in Oklahoma are among the most likely to … … Not leave their pet's side:
‘We’re Sam’s army’: Doves released in memory of Sam Nordquist, victim of hate crime

1 week ago | rochesterfirst.com | Theresa Marsenburg

CANANDAIGUA, N.Y. (WROC) — Friday in Canandaigua, not far from where 24-year-old Sam Nordquist was tortured and murdered — a group released a pair of doves in his honor. The ceremony comes days after the transgender man from Minnesota would have turned 25. “We’re Sam’s army but were going to continue to fight for him and be his voice and get justice for him and then after that carry on his legacy of peace and love,” Patricia Tillotson, who helped organize the ceremony, told News 8.