WYFF-TV (Greenville, SC)

WYFF (channel 4) is a TV station based in Greenville, South Carolina, that broadcasts to Upstate South Carolina and Western North Carolina as an NBC affiliate. The station is owned by Hearst Television and has its studios located on Rutherford Street in northwest Greenville, just west of US 276. Its transmitter is situated near Caesars Head State Park in the northern part of Greenville County.

Local

English

Television

Outlet metrics

Domain Authority

Ranking

Global

#20508

United States

#3926

Arts and Entertainment/TV Movies and Streaming

#108

Traffic sources

Monthly visitors

Articles

Why you're seeing more deer in the Upstate

2 days ago | wyff4.com | Peyton Furtado

With the summertime heat comes more time outdoors, more time on the road, and more deer!This time of year, the deer population is at its highest in the Southeast according to the South Carolina Department of Natural Resources. If you've seen more deer and fawns, you're not alone. Connie Hall with Magnolia Fawn Rescue says they're closer to roads and homes than ever before. "So we had a huge increase in head trauma fawns, and I've got two right now with broken legs," she said. Why?
Greenville Liberty win fourth straight match

3 days ago | wyff4.com | Julia Morris

In their final home appearance of the 2025 season, the Greenville Liberty showed composure and control, earning a hard-fought 1–0 win over Southern Soccer Academy in front of a proud Upstate crowd. The match started with a slow and steady rhythm as the players felt out the challenging conditions, but Greenville quickly established dominance in SSA’s half during the opening 30 minutes. Despite the scoreline staying level through the first hydration break, the Liberty dictated tempo and possession.
New Upstate EMS heatstroke tool is saving lives

3 days ago | wyff4.com | Peyton Furtado

With temperatures on the rise, Prisma Health EMS has a new tool to help cool heatstroke victims faster. They're sharing with other first responders to save lives in Greenville County and beyond. "It's a large plastic device that allows us to put the patient in it and submerge them in water and ice," said Aaron Dix, Prisma Health EMS's administrator for mobile medicine.
Rare Beach Sighting: Alligator spotted along Hilton Head beach

3 days ago | wyff4.com | Graham Cawthon

Editorial Standards ⓘ Alligators are nothing new to Hilton Head Island, but an alligator on the beach is a rare sight.
Upstate reactions to attacks on Iran nuclear facility

4 days ago | wyff4.com | Nate Stanley

WYFF4.COM MOBILE APP. THIS WEEKEND, THE US MILITARY FIRED ON THREE OF IRAN’S KEY NUCLEAR FACILITIES. SATELLITE IMAGES ON THE LEFT SHOW THE AFTERMATH OF THE STRIKES. IRANIAN STATE TV REPORTS RETALIATORY ATTACKS AGAINST THE US AIR BASE IN QATAR. NOW ON THE RIGHT, VIDEO OF MISSILES OVERHEAD, AS INSEPARABLE FIRED BACK. AND LATE THIS AFTERNOON, PRESIDENT DONALD TRUMP CLAIMED ISRAEL AND IRAN AGREED TO A COMPLETE AND TOTAL CEASE FIRE TO BE PHASED IN OVER 24 HOURS.
First heat advisory of the year issued: Upstate heat indices to soar above 100° Tuesday

4 days ago | wyff4.com | Bradford Ambrose

MONDAY SUNNY AND HOT, WITH A HIGH NEAR 98. HEAT INDEX VALUES AS HIGH AS 101. LIGHT AND VARIABLE WIND. MONDAY NIGHT CLEAR, WITH A LOW AROUND 74. LIGHT AND VARIABLE WIND. TUESDAY SUNNY AND HOT, WITH A HIGH NEAR 99. HEAT INDEX VALUES AS HIGH AS 103. CALM WIND BECOMING NORTHEAST AROUND 5 MPH IN THE AFTERNOON. TUESDAY NIGHT PARTLY CLOUDY, WITH A LOW AROUND 74. LIGHT NORTH WIND. WEDNESDAY A 20 PERCENT CHANCE OF AFTER 3PM. MOSTLY SUNNY AND HOT, WITH A HIGH NEAR 98.
Supreme Court allows Trump to restart swift deportation of migrants away from their home countries

4 days ago | wyff4.com | Matt Cudahy

President Trump is directing ICE agents to focus their deportations in Democratic-run cities. In *** lengthy social media post, he called on officials to do all in their power to achieve the very important goal of delivering the single largest mass deportation program in history, telling them to expand efforts in cities like New York, Chicago, and Los Angeles, where protests recently erupted because of.
Heatwave Continues

5 days ago | wyff4.com | Bradford Ambrose

SUNDAY SUNNY, WITH A HIGH NEAR LIGHT AND VARIABLE WIND. SUNDAY NIGHT MOSTLY CLEAR, WITH A LOW AROUND 72. LIGHT AND VARIABLE WIND. MONDAY SUNNY AND HOT, WITH A HIGH NEAR 96. LIGHT AND WIND. MONDAY NIGHT MOSTLY CLEAR, WITH A LOW AROUND 73. LIGHT AND VARIABLE WIND. TUESDAY SUNNY AND HOT, WITH A NEAR 98. TUESDAY NIGHT MOSTLY CLEAR, WITH A AROUND 74. WEDNESDAY SUNNY AND HOT, WITH A NEAR 98. WEDNESDAY NIGHT PARTLY CLOUDY, WITH A AROUND 73. THURSDAY SUNNY AND HOT, WITH A NEAR 97.
Mulch sets off NC landfill fire; multiple fire crews responding

6 days ago | wyff4.com | Peyton Furtado

Multiple fire crews are responding to a fire at a landfill in Haywood County. Firefighters from Buncombe County stations and Haywood County stations are fighting a fire on Incinerator Road near Canton. We're told by fire officials North Canton Fire Department is taking the lead, while several other departments assist. According to the Canton Fire Department, one of the assisting crews, the blaze is a large mulch fire. Driving through, fire crews say you may see a large column of smoke.
Cranking up the heat

1 week ago | wyff4.com | Sydney Sullivan

SATURDAY MOSTLY SUNNY, WITH A HIGH NEAR 92. LIGHT AND WIND. SATURDAY NIGHT PARTLY CLOUDY, WITH A LOW AROUND 71. SOUTH WIND AROUND 5 MPH BECOMING CALM IN THE EVENING. SUNDAY SUNNY, WITH A HIGH NEAR 93. CALM WIND BECOMING SOUTH AROUND 5 MPH IN AFTERNOON. SUNDAY NIGHT MOSTLY CLEAR, WITH A LOW AROUND 72. LIGHT SOUTH SOUTHWEST WIND. MONDAY SUNNY AND HOT, WITH A NEAR 95. MONDAY NIGHT MOSTLY CLEAR, WITH A AROUND 73. TUESDAY SUNNY AND HOT, WITH A NEAR 97. TUESDAY NIGHT MOSTLY CLEAR, WITH A AROUND 74.