WMBF-TV (Myrtle Beach, SC)

WMBF-TV (Myrtle Beach, SC)

WMBF-TV serves as the NBC Network affiliate for the Grand Strand and Pee Dee areas in northeastern South Carolina and parts of southeastern North Carolina. Owned by Gray Television, this station began operations in 2008 in Myrtle Beach, SC, and features a cutting-edge High Definition broadcast facility. We provide 39 hours of live local news and weather updates each week, along with NBC programming, reaching 8 counties from the Grand Strand beaches to Florence, SC. In addition, we utilize digital media platforms to bring live, local news to an expanding audience in the 95th Nielsen market.

Local
English
Television

Outlet metrics

Domain Authority
68
Ranking

Global

#59921

United States

#11286

Arts and Entertainment/TV Movies and Streaming

#352

Traffic sources
Monthly visitors

Articles

  • 2 days ago | wmbfnews.com | Dorothy Sedovic

    CINCINNATI (WXIX/Gray News) - Procter & Gamble announced it is cutting jobs. The manufacturing giant said on Thursday it will cut 7,000 non-manufacturing jobs from its total workforce over the next two years. That’s about 15% of its current non-manufacturing jobs and 6% of its total workforce. P&G had about 108,000 employees worldwide as of June 2024. P&G is the world’s largest consumer goods company and makes household staples like Tide detergent and Pampers diapers.

  • 2 days ago | wmbfnews.com | Claire Kopsky

    CHARLOTTE, N.C. (WBTV) - Before Mecklenburg County Commissioners moved to pass a $2.5 billion budget, protesters for an unrelated topic halted the meeting by releasing an unknown number of crickets. Amid a community member speaking about gun violence concerns in Charlotte, a murmur started in the chambers prompting a halt to the meeting for several minutes because someone had released crickets inside. “She dropped something from the balcony,” said one commissioner during the debacle.

  • 3 days ago | wmbfnews.com | Destiny Kennedy

    MYRTLE BEACH, SC (WMBF) -Take a closer look at these one of a kind designs that blend creativity and craftsmanship. Come along as we explore Ash Hoffman Jewelry, located in Myrtle Beach. From costume and bold statement pieces to permanent jewelry and more, there’s something special for every style. If you’re looking for standout accessories ahead of the Carolina Country Music Fest, Ash Hoffman Jewelry has you covered. To learn more about Ash Hoffman Jewelry, visit their website here.

  • 3 days ago | wmbfnews.com | Destiny Kennedy

    MYRTLE BEACH, SC (WMBF) - Experience this breathtaking exhibition featuring 30 larger-than-life glass sculptures throughout the Gardens. Join us as we explore Brookgreen Gardens in Murrells Inlet as they prepare for the Summer Light: Art by Night event. From stunning installations created by glass artist Craig Mitchell Smith to magical moments surrounded by nature and wild life, there’s beauty at every turn.

  • 3 days ago | wmbfnews.com | Maddie Sexton

    HORRY COUNTY, S.C. (WMBF) - The 2025-26 school year will be the third consecutive year where Horry County Schools will be dealing with a budget that’s over $1 billion. Horry County Schools Board of Education approved of the budget on Monday during its meeting. The $1.14 billion budget does not require a tax increase and focuses on making sure the people who teach your kids are getting paid for all of their hard work.