WMBF-TV (Myrtle Beach, SC)

WMBF-TV serves as the NBC Network affiliate for the Grand Strand and Pee Dee areas in northeastern South Carolina and parts of southeastern North Carolina. Owned by Gray Television, this station began operations in 2008 in Myrtle Beach, SC, and features a cutting-edge High Definition broadcast facility. We provide 39 hours of live local news and weather updates each week, along with NBC programming, reaching 8 counties from the Grand Strand beaches to Florence, SC. In addition, we utilize digital media platforms to bring live, local news to an expanding audience in the 95th Nielsen market.

Local

English

Television

Outlet metrics

Domain Authority

Ranking

Global

#57236

United States

#11520

Arts and Entertainment/TV Movies and Streaming

#382

Traffic sources

Monthly visitors

Articles

‘Just end him’: Group of 5th grade girls accused of plotting to kill a boy at school

2 days ago | wmbfnews.com | Micaela Marshall |Casey Torres |Emily Van de Riet
Stop Scrolling: How to spot the TikTok scam looking to cash in on your kindness

4 days ago | wmbfnews.com | Rachel Bogle

MYRTLE BEACH, S.C. (WMBF) - The Better Business Bureau is warning about a new scam making the rounds on TikTok; one that pulls at both your heartstrings and your purse strings. But with scams like these, there’s often more than one victim, not just the people losing money, but the innocent faces being used to sell the lie. The videos almost always begin with sweet elderly men and women imploring you to stop scrolling and help save their struggling animal shelter.
Solicitor: 11-year-old’s death could change a state law for the first time in decades

1 week ago | wmbfnews.com | Maddie Sexton

HORRY COUNTY, S.C. (WMBF) - The tragic death of an 11-year-old girl in Horry County could renew a push to close a legal loophole in South Carolina’s child abuse laws. Lawmakers across the state have been pushing and failing to expand one law that would protect children 11 years old and older.
Officials talk wildfire prevention efforts at Carolina Forest Civic Association meeting

1 week ago | wmbfnews.com | Julia Richardson

HORRY COUNTY, S.C. (WMBF) - The Carolina Forest Civic Association held a meeting Wednesday night, where residents could learn more about steps lawmakers are taking to prevent wildfires, but also steps they can take themselves. “Unfortunately, it takes an incident to kind of drum up the interest,” said Drake Carroll, firewise and prevention coordinator for the South Carolina Forestry Commission.
Find your rhythm with Dancin’B Fit

1 week ago | wmbfnews.com | Destiny Kennedy

MYRTLE BEACH, SC (WMBF) -Learn all about this high energy adult dance group that’s keeping the community moving. Join us as we sit down with the instructor of Dancin’B Fit. Chel Aguinaldo leads the class through a series of dance inspired workouts that incorporate ballroom, ballet, hip hop, Latin American, and more!If you’re interested in joining the group or a class visit Aguinaldo‘s Facebook page here. Grand Strand Today airs weekdays at 11 am on WMBF News.
Celebrate the grand opening of NEAT Bourbon Bar this weekend

1 week ago | wmbfnews.com | Destiny Kennedy

MYRTLE BEACH, SC (WMBF) -With over 270 bourbon selections, NEAT Bourbon Bar brings an elevated vibe to Myrtle Beach. Join us as we explore their wide selection of bourbon including unique offerings you may not find elsewhere. From Dining with Dockery to fun cocktails, exquisite bourbon, and mouthwatering desserts. They’re hosting their Grand Opening Party this Saturday from 3 pm to 12 am. To learn more about NEAT Bourbon Bar, visit their website here.
‘I’m gonna fight’: Community rallies behind Tabor City firefighter during his second battle with cancer

1 week ago | wmbfnews.com | Steven Schlink

TABOR CITY, N.C. (WMBF) - A beloved firefighter is speaking out about his ongoing battle with stage 4 colon cancer as the community across two states rallies around him. “I started thinking that there’s so much more that I wish I had done in fifty years,” Donnie Strickland, Tabor City firefighter, said. A realization, the 30+ year Tabor City firefighter said he had when his doctor told him he had stage four cancer.
Carolina Wealth Advisors: Making your money work for you

1 week ago | wmbfnews.com | Destiny Kennedy

MYRTLE BEACH, SC (WMBF) -Get expert financial planning tailored to your goals. Join us as we sit down with Carolina Wealth Advisors to discuss ways to keep money in your account with the potential to earn higher interest or returns. For more information on Carolina Wealth Advisors, you can visit their website here. Grand Strand Today airs weekdays at 11 am on WMBF News. Feel more informed, prepared, and connected with WMBF. For more free content like this, download our apps.
FIRST ALERT: What is a Summer Solstice?

1 week ago | wmbfnews.com | Matt Bullock

MYRTLE BEACH, SC (WMBF) - Summer starts this Friday and it’s all thanks to the Summer Solstice. But what is it? WHAT IS IT? The Earth orbits around the sun and it takes 365 days to complete one revolution or one full rotation around the sun. In addition to that, we have the Earth tilted at a 23.5 degree angle. Because the Earth’s tilt, it causes an unequal heating of the Earth, which is the reason why we have seasons. During the Vernal and Autumnal Equinox’s, the direct sunlight is over the equator.
A peek inside Fostering Hope

1 week ago | wmbfnews.com | Destiny Kennedy

MYRTLE BEACH, SC (WMBF) -From every day essentials to life changing encouragement, this nonprofit is helping young people feel seen. Join us as we explore Fostering Hope, located in downtown Conway, for more than 2 decades, they’ve been making a lasting impact in the lives of foster children across the Grand Strand. They are currently in need of donations and volunteers,If you’re interested, visit their website here. Grand Strand Today airs weekdays at 11 am on WMBF News.