WMBD-TV (Peoria, IL)

WMBD-TV is a television station that is affiliated with CBS and is based in Peoria, Illinois, serving the North-Central Illinois area. It transmits a high-definition digital signal on UHF channel 30, which is recognized as virtual channel 31 through PSIP. The station's transmitter is located on Pinecrest Drive in East Peoria, within Groveland Township in Tazewell County. WMBD-TV is owned by the Nexstar Media Group, which also manages WYZZ-TV, a Fox affiliate licensed to Bloomington, through a local marketing agreement with Cunningham Broadcasting. Both stations operate from shared studio facilities located on North University Street in Peoria. WMBD-TV began broadcasting on January 1, 1958, making it the third television station in the Peoria market, following WEEK-TV (channel 25) and WTVH (channel 19, formerly known as WHOI). Initially, it transmitted an analog signal on UHF channel 31 and was owned by John Fetzer, who also owned WMBD radio (AM 1470 and FM 93.3, now WPBG). The call letters for all three stations were inspired by a local tale in which President Theodore Roosevelt referred to Grandview Drive, the original site of WMBD radio, as “the World’s Most Beautiful Drive.” Since WMBD radio had a long-standing relationship with CBS, it was natural for channel 31 to switch its CBS affiliation from WTVH.

Local

English

Television

Outlet metrics

Domain Authority

Ranking

Global

#180930

United States

#36801

Arts and Entertainment/TV Movies and Streaming

#1018

Traffic sources

Monthly visitors

Articles

Easter Weekend: Periods of showers and storms

5 days ago | centralillinoisproud.com | Nathan Kitchens

by: Nathan Kitchens Posted: Apr 18, 2025 / 11:09 AM CDT Updated: Apr 18, 2025 / 11:10 AM CDT PEORIA, Ill. (WMBD) — A cold front sweeping through Central Illinois will bring a severe storm threat with in Friday evening. The front will put on the brakes and keep Illinois in an unsettled pattern through Easter Sunday.
WMBD Prep Sports Recap: April 15, 2025

1 week ago | centralillinoisproud.com | Patrick Cunningham

PEORIA, Illinois (WMBD) – Dunlap softball won an instant classic Tuesday night at home against East Peoria 3-2. The Eagles walked it off on a bunt single with two outs and the winning run at 3rd, with Claire Morris being the hero. Metamora, Washington, Normal Community, Brimfield, Bloomington, Le Roy, Heyworth, IVC, Farmington and Stark County wrap up your other softball winners. In girls soccer, undefeated Peoria Notre Dame moved to 11-0 with a 5-0 win over Normal Community.
“Can’t leave it to chance.” Rivermen want better start in semifinals than opening round

1 week ago | centralillinoisproud.com | Storm Wolf |Patrick Cunningham

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WMBD Prep Sports Recap: April 14, 2025

1 week ago | centralillinoisproud.com | Patrick Cunningham

Do Not Sell or Share My Personal InformationYour PrivacyWhen you visit our website, we store cookies on your browser to collect information. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. However, you can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer.
U-High’s Zoe Carter chasing one more state title to cap her stellar high school career

1 week ago | centralillinoisproud.com | Patrick Cunningham

NORMAL, Illinois (WMBD) – Running phenom Zoe Carter has just a few weeks left in her high school career. Last year, the U-High senior’s runner-up finish in the 3200, and 4th place in the mile, helped push the Pioneers to a team state title. In 2025, Zoe wants her own gold medal. “Feel good so far with my first race hoping to come back in the mile with a good time as well, and then just come off this finish in the indoor season.
Pekin Police Department launches new transparency platform

1 week ago | centralillinoisproud.com | Sean Lisitza

PEKIN, Ill. (WMBD) — The Pekin Police Department announced on Monday that a new platform will increase transparency and communication between the department and the community. My90 by Axon will allow the department to send feedback surveys to those who call the police department, Chief Seth Ranney said. Ranney said the feedback is confidential and will help give the department information on what is and isn’t working and where improvements are needed.
WMBD Sports Recap: April 12, 2025

1 week ago | centralillinoisproud.com | Benjamin Fries

PEORIA, Ill. (WMBD) — Former Peoria Notre Dame basketball star Mya Wardle announced she will be transferring to Bradley, the school where her father Brian coaches the men’s basketball team. She spent one year with Eastern Kentucky where she was the first substitute off the bench. The former state champion will be a nice addition to a Braves women’s program that’s coming off its best season in four years. In baseball, Dunlap beat Normal West 8-1 in a Mid Illini vs Big 12 matchup.
5K in East Peoria raises money to help victims of abuse

1 week ago | centralillinoisproud.com | Rebecca Brumfield

EAST PEORIA, Ill. (WMBD) — With April being Sexual Assault Awareness Month, area residents showed up in droves to say “I run with survivors.”The Center for Prevention of Abuse held its 8th annual . People from all over central Illinois showed to run — or walk — to help those who have been affected. Proceeds go to the center to help those who have been victims of all types of abuse, said Carol Merna, the center’s CEO.
WMBD Sports Recap: April 11, 2025

1 week ago | centralillinoisproud.com | Patrick Cunningham

PEORIA, Illinois (WMBD) – The Peoria Rivermen clinched a spot in the SPHL semifinals as they chase back-to-back Presidents Cups. Peoria took down Quad City Storm 3-1 in Moline Friday night after taking the lead in the first period and did not surrender it once. In baseball, Normal West beat Bloomington, Normal Community defeated Champaign Central, and Eureka beat Dee-Mack. East Peoria beat Huntley in softball and Olympia took down Morton 6-5 in a non-conference battle.
Chronic wasting disease detected in deers in Central Illinois Counties

1 week ago | centralillinoisproud.com | Sean Lisitza

PEORIA, Ill. (WMBD) — The Illinois Department of Natural Resources announced that it has identified an always-fatal neurological disease in more Illinois Counties. Chronic wasting disease has now been detected in Peoria, Putnam, Marshall and Adams Countys, according to an IDNR news release. The neurological disease that affects the long-term health of white-tailed deer was first identified in 2002.